EMERYVILLE, Calif., April 10, 2012 (GLOBE NEWSWIRE) -- Lyris, Inc. (OTCBB:LYRI), the global digital marketing expert, today announced the appointment of new executives to lead its technology, marketing and sales operations.

Nav Singh joins Lyris as vice president of operations and IT. Nav will provide leadership and oversight for Lyris' Enterprise Cloud Infrastructure, which is capable of processing massive amounts of customer information to optimize the delivery of relevant digital marketing messages. Most recently, Nav was director of cloud operations at HP's Autonomy Division, where he managed one of the world's largest cloud implementations with 20 petabytes of data and more than 50 billion documents. Nav brings deep SaaS operations expertise from his tenure at CaseCentral, a leader in secure, cloud-based eDiscovery software. Nav holds an MBA in information systems from Seattle University.

"Lyris solutions are using the most advanced technologies available to harness the power of Big Data for digital marketing success," said Nav. "I look forward to helping our customers dynamically connect with their consumers in today's data-driven marketing environment."  

Alex Lustberg joins Lyris as vice president of marketing. Alex will be responsible for driving all of Lyris' marketing activities. Alex has more than 15 years of strategic marketing experience with a specific focus on social media and cloud business applications. Most recently, Alex served as senior vice president of product marketing and strategy at Overtone, a leading provider of customer listening and social media analytics solutions. He holds a bachelor's and master's degrees in organizational studies from Stanford University.

 "Lyris has a strong heritage of helping leading brands maximize the effectiveness of their digital marketing campaigns," said Alex. "The company is transforming the way marketers capture individual consumer data and use it to drive highly targeted offers across email, social media and other customer interactions."

Ian Epstein joins Lyris as vice president of sales for the Americas. Ian is a seasoned sales leader with a strong record of accelerating growth for information, media and analytics organizations. Ian has managed sales teams at several SaaS companies including Coremetrics, Digital Impact/Acxiom, and Adchemy. Prior to transitioning to the technology industry, Ian was a senior vice president for Westwood One Radio networks, responsible for revenue in excess of $150 million per year, and managing KJAZ radio in San Francisco. Ian holds a bachelor's degree from Colorado College.

 "Lyris offers the rare combination of experience and innovation to address marketers' needs in a rapidly changing landscape," said Ian.  "Our solutions are redefining how companies manage and analyze the success of their digital marketing efforts."

"Nav, Alex and Ian bring more than five decades of combined experience delivering marketing, social, and analytical technologies to some of the world's most successful companies," said Wolfgang Maasberg, CEO of Lyris. "Their addition to my leadership team expands our ability to enter new markets with visionary solutions that will fundamentally change how digital marketers interact with their customers."

About Lyris        

Lyris, Inc. is the global digital marketing expert who combines technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQLyris LM - combined with customer-focused services and support.www.lyris.com

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