NEW YORK, April 17, 2012 (GLOBE NEWSWIRE) -- ALM's The American Lawyer today announced plans for the 3rd Annual Law Firm Marketing & Business Development Leadership Forum, featuring thought leaders from some of the most successful and innovative law firms in the industry, on May 1st and 2nd at The Harvard Club in New York City.
The event will focus on a number of timely strategic issues facing law firm marketers, such as branding and business development, how to achieve top-line revenue growth by developing competitive advantages, and how technology can enhance marketing, business development and revenue generation.
The faculty for the event includes journalists from The American Lawyer, marketing executives from some of the largest law firms in the U.S., and a number of highly regarded legal marketing consultants. The event co-chairs are: Wendy L. Bernero, chief marketing officer of Fried, Frank, Harris, Shriver & Jacobson; Jose E.V. Cunningham, chief marketing and business development officer of Crowell & Moring LLP; and Anne Malloy Tucker, chief marketing officer of Goodwin Procter LLP.
The complete conference agenda and registration details are available at www.americanlawyer.com/business.
Examples of forum sessions include the following:
- Navigating the Media Ecosystem: How Law Firms, Lawyers, Clients and Marketing and Media Professionals Learn to Use, Love (and, ahem, Sometimes Loath) the World of Blogs, Tweets and Other Social Media Platforms
- The Revolution Continues: GCs Discuss How Firms Can Meet Their Heightened Expectations
- Project Management: The Core of Every New Business Pitch (an interactive case study)
- The Quest for Talent in a Sideways Market: Adventures in Post-Bust Recruitment and Retention
The conference is presented by ALM Events, a leading producer of educational and networking events for legal and business professionals.
ALM, an integrated media company, is a leading provider of specialized business news, research and information, focused primarily on the legal and commercial real estate sectors. ALM's market-leading brands include The American Lawyer, Corporate Counsel, GlobeSt.com, Insight Conferences, Law.com, Law Journal Press, Law Technology News, LegalTech, The National Law Journal and Real Estate Forum. Headquartered in New York City, ALM was formed in 1997. For more information, visit www.alm.com.
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