Probi and Heinz to launch the first probiotic juice in Australia

Heinz Australia will launch Golden Circle Healthy Life™ Probiotic Juice in May
2012. The product range is based on Probi´s unique immune supporting platform
Probi Defendum®and will create a new category of probiotic juices on the
Australian market.
Heinz entered the large Australian juice market in 2008 with the acquisition of
Golden Circle Ltd and is one of the leading companies in the juice
category.

Golden Circle Healthy Life™ Probiotic Juice is a combination of
fruit juice with a unique mix of probiotics from Probi and is the first non
-dairy probiotic food product on the Australian market.

“There is a
significant market opportunity for probiotic juice products that have shown to
support the body’s natural immune defences. Probi Defendum®is a unique probiotic
platform based on the combination of two strains - Lactobacillus plantarum HEAL9
and Lactobacillus paracasei 8700:2 - which have in large clinical studies been
shown to prevent colds, significantly reduce cold symptoms and shorten cold
periods. The Probi Defendum® ingredient brand will be prominentlydisplayed on
pack”, says Michael Oredsson, CEO of Probi.

“This is our first launch of a
probiotic juice based on Probi Defendum®outside Sweden and we expect the
combination of great tasting juice and probiotic health benefits to be warmly
received by consumers in Australia and beyond”, he continues.

“The unique
probiotic combination and Probi’s support in developing great tasting chilled
probiotic juices were the main reasons for choosing Probi as a partner,” says
Katie Saunders, Golden Circle Marketing GM.

“We’re very excited to be
launching the first probiotic juice on the Australian market and believe that
the combination of great tasting juice with the unique benefits of probiotics
that deliver to an untapped consumer need will be the recipe for success in the
Australian marketplace”, she continues.

The information is such that Probi AB
must disclose in accordance with the Swedish Securities Market Act and/or the
Financial Instruments Trading Act.
FOR FURTHER INFORMATION, CONTACT:

Michael Oredsson, CEO, Probi, phone. +46 46
286 89 23 or mobile +46 707 18 89 30, e-mail:
michael.oredsson@probi.se

Niklas Bjärum, Vice President Marketing & Sales,
Probi, phone. +46 46 286 89 67 or mobile: +46 705 38 88 64, e-mail:
niklas.bjarum@probi.se

Jessica Ramsden, Corporate Affairs Manager, H.J. Heinz
Co. Australia Ltd., phone +61 3 9861 5015 or, mobile +61 4 1857 3657,
e-mail:
jessica.ramsden@au.hjheinz.com (blocked::mailto:jessica.ramsden@au.hjheinz.com)

ABOUT PROBI

Probi is a leading player in the probiotic research and the
development of efficient and well-documented probiotics. The research areas
include: gastrointestinal tracts, immune system, metabolic syndrome and stress
and recovery. Probi’s customers are leading companies in the functional foods
and consumer healthcare business areas. Total income for 2011 was MSEK 95.0.
Probi’s share is listed on the Nasdaq OMX Stockholm, Small Cap. Probi has
approximately 4,500 shareholders. For more information, please visit
www.probi.com.

ABOUT H.J. HEINZ AUSTRALIA

H.J. Heinz Company Australia
Limited (“Heinz Australia”) is a wholly-owned subsidiary of the H.J. Heinz
Company, one of the world’s leading marketers and producers of branded foods.
Heinz Australia and Golden Circle employs around 1,100 people in regional and
metropolitan areas preparing and supplying leading brands for our consumers,
including Heinz®sauces, soups, beans, pasta, infant foods, meals, frozen
vegetables, condiments, canned and packaged fruits, Greenseas®seafood products,
HP®and Lea & Perrins®sauces, Weight Watchers®meals and desserts, Watties®beans
and pasta, Tom Piper®and Hamper®canned meals, Cottee’s®jams, toppings and
jellies and the Golden Circle stable of food and beverages. Information on Heinz
Australia is available at www.hjheinz.com.au.