Apollo signs record-size contract with SAS


Swedish travel operator Apollo has signed a record-sized deal with SAS worth 920
million Swedish kronor. The agreement includes 4000 flights from 16 Scandinavian
cities to more than 20 destinations in Europe and Northern Africa.
Apollo and SAS’ partnership has been extended as Apollo will contract
Scandinavian Airlines for 4000 flights this summer beyond its own airline
Novair. According to Apollo, it was SAS’ awarded punctuality and high service
level, which has resulted in an all-time high customer satisfaction, that were
the deciding factors when signing the contract.

“For Apollo, the onboard
experience is a vital part of our complete product offering to our customers. We
have a long partnership with SAS and it was the combination of price, quality
and time table that SAS can offer us were the deciding factors,” says Mats
Dahlquist, COO, Kuoni Nordic.

“We are very pleased to be awarded this record
-sized contract and be able to offer Apollo new opportunities, including direct
flights to several new Scandinavian destinations. We also appreciate that they
value our world-class punctuality, which means Apollo can offer its travelers
maximum time at their destinations when going on well-deserved holidays,” says
Annelie Nässén, Vice President Leisure Sales SAS.

For more information,
please contact:

Malin Selander
Head of Press relations, Sweden
 +46 70997
4065
malin.selander@sas.se

SAS Group Investor Relations

SAS discloses
this information pursuant to the Swedish Securities Market Act and/or the
Swedish Financial Instruments Trading Act. The information was provided for
publication on 27 April 2012, at 11.00 a.m. CET.

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