HOUSTON, TX--(Marketwire - May 3, 2012) - Planet Resource Recovery, Inc. (PINKSHEETS: PRRY) is pleased to announce the Company has developed a new product for the water industry derived from the PetroLuxus™ Technology Platform. The new product, AquaLuxus, is designed to remove heavy metals and contaminants from water so that industry may reuse the less contaminated water or render less toxic water for disposal, this is particularly important in the treatment of flowback and produced water. AquaLuxus is an Environmentally-friendly product.

Due to a rising demand from customers in the Oil & Gas industry requesting a solution to address their contaminated water requirements associated with their operations, Planet embarked on the new product development.

Under the guidance of our research staff, the Company developed AquaLuxus from the PetroLuxus Technology Platform utilizing similar chemistry that allows PetroLuxus products to interact and release hydrocarbons, AquaLuxus dislodges contaminants and sequesters heavy metal compounds, while still retaining the Environmentally-friendly components.

The Company has developed various formulations of AquaLuxus at our research facility. AquaLuxus is currently undergoing field testing and studies in several states.

The Company has filed an application with the US Patent Office for Trademark protection for AquaLuxus.

About Planet Resource Recovery, Inc.
Planet Resource Recovery, Inc. is the developer, manufacturer and marketer of PetroLuxus™, a Green Technology that maximizes hydrocarbon recovery in the Oil & Gas industry. Documented well history case studies indicate deployment of PetroLuxus technologies has helped Oil & Gas Operators reduce maintenance costs and decrease downtime and increase oil recovery. For more information visit: www.planetresource.net.

Safe Harbor Statement
Under The Private Securities Litigation Reform Act of 1995: The statements in this presentation that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The results anticipated by any or all of these forward-looking statements may not occur. Additional risks and uncertainties are set forth in the Company's Annual Report for the year ended December. 31, 2009, the Company's Quarterly Report for the First quarter ended March 31, 2010. The Company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events or changes in the Company's plans or expectations.

Contact Information:

Contact:

Planet Resource Recovery, Inc.
281-213-5266