WOOD DALE, IL--(Marketwire - May 3, 2012) - The term "small business" refers to much more than mom-and-pop grocery stores or local, specialty retail stores. For 15 million entrepreneurs, 90% of them women, "small business" means working in the $28.5 billion direct selling industry (according to U.S. Small Business Administration). lia sophia hopes that National Small Business Week, coming up on May 20-26, will inspire women to explore the opportunities offered by small business ownership.
"Many families are still dealing with financial challenges caused by unemployment or reduced hours," said Darrin Johnson, lia sophia Vice President of Sales. "While competition for jobs in the labor force remains fierce, women who are ready to take matters into their own hands can turn to a direct selling company like lia sophia, and for a modest investment, begin to earn extra money to contribute to their family's security."
Unlike most traditional jobs, direct selling allows individuals to work on their own terms. With lia sophia, for example, women can pursue a full-time earning opportunity or aim to earn some extra money to supplement the family paycheck. "What you make as a lia sophia Advisor really does depend on the time and effort you put into your business," said Johnson. "lia sophia gives you the tools, information and support you need to reach your own personal goals."
As direct sellers, lia sophia Advisors earn cash and incentives, including jewelry and trips, by offering fashion jewelry at personalized in-home demonstrations. But as small business owners, they can amplify their earnings and their incentive rewards by recruiting other women to take advantage of the lia sophia business ownership opportunity. Women with a true entrepreneurial spirit can grow their businesses as they empower other women to pursue their own financial goals.
"Owning a lia sophia business can offer a woman satisfaction on so many levels," Johnson said. "She can not only help her customers discover beautiful fashion jewelry to wear themselves or to give as gifts, but she also can offer other women the chance to experience the same success and rewards that she enjoys. It's a great feeling to be a role model for other 'budding' entrepreneurs."
lia sophia Advisors offer a full line of high-quality fashion jewelry, all backed by a Lifetime Replacement Guarantee, and all available with an everyday Customer Save Plan® that allows customers to buy two items at regular price and get one more -- the highest priced of the three! -- at half off. lia sophia Hostesses enjoy one of the industry's most rewarding Hostess plans, earning free jewelry and credits toward Hostess gifts.
For more information about small business ownership with lia sophia, or to host a lia sophia fashion jewelry demonstration for friends and family, please visit www.liasophia.com.
About lia sophia
lia sophia® is a unique direct-selling company offering a wide variety of fashion jewelry that ranges from classic to on-trend. There's truly something for everyone. lia sophia invites people to embrace Social Fashion™ by hosting a fun home party with friends and family. Its goal is to improve the lifestyles of its Advisors, Hostesses and Customers with products and opportunities. lia sophia is a favorite of Hollywood celebrities including Eva Longoria, Hilary Swank and Oprah and has a constant presence on TV shows like Desperate Housewives, Gossip Girl and Dancing with the Stars. You'll also see lia sophia featured in leading fashion magazines like InStyle, People and Lucky. For further information, visit www.liasophia.com or call 1-800-487-3323.
Contact Information:
Contact:
Darrin Johnson
Vice President, U.S. Sales
lia sophia
(630) 860-3323
darrinj@liasophia.com