Source: Vendini Inc.

Vendini Energizes New York's Theatre District

Mobile Ticketing Leader Opens Manhattan Office

NEW YORK, NY--(Marketwire - May 8, 2012) - To keep pace with increasing demand for its industry leading ticketing system, Vendini, is opening a new office in New York's theatre district with a mission to help theatre owners "fill the house" with its advanced ticketing technology.

"We're excited to connect locally with all of the incredible talent and creative energy that New York has to offer," said Frank Sette, VP of Sales for Vendini. "We're anxious to show theatre owners innovative new ways we can help them take their shows to the next level."

With ten years of experience in innovating, Vendini has created technology that replaces expensive antiquated box office software with nimble mobile ticketing solutions that in addition to a traditional box office, ultimately turn the iPad into a mobile box office. This is done through Vendini's TicketAgent app for the iPad. Customers can access the system anywhere at any time.

"Unlike Ticketmaster, Vendini lets venues control their own fees, own their customer data, control their box office and control their patron's experience, thus ensuring that it is a positive one," Sette said. "We want to show theatre owners they can build their own brand with our help behind the scenes." This approach is in stark contrast to the traditional route which requires venues to yield their brand to that of the ticketing company, especially during the purchase process. "When a patron completes an online purchase they remember only one name, the name of our customer," Sette said.

Cristin Whitley, of The York Theatre Company, a current Vendini customer in New York, said, "We love how Vendini gives us great fundraising and marketing features all rolled into one nicely crafted system." She added, " Vendini's system is also extremely easy to use which makes it possible for us to train new box office employees in an hour as opposed to nine-to-ten hours training time with some of the other systems."

For those interested in knowing how to fill the house for every performance, you are invited to a free breakfast seminar on "Innovative Ticketing & Marketing Strategies to Fill the House" being hosted by Vendini on Wednesday, May 23, 2012 at Soho House in New York beginning at 8:30 a.m.

Topics will include:

  • How technology trends like mobile and social are impacting the performing arts industry
  • Ways to boost sales through an integrated marketing & box office strategy
  • Ideas around cultivating and maintaining strong patron loyalty
  • A real-world case study from The York Theatre Company

To RSVP for this free breakfast seminar and networking event please visit

VENDINI | Vendini is the leader in cloud based ticketing solutions. Thousands of organizations utilize Vendini's solutions for event promotion, ticket sales, and box office management. The company's suite of applications includes a fully integrated marketing system to promote events via email and social networks like Facebook and Twitter. Vendini counts many top arts, sports, and concert venues among its customers. Vendini's corporate headquarters is located in San Francisco, with offices in Beverly Hills, Boston, Chicago and now New York. For additional information about Vendini visit