DGAP-News: Shifting to IP Core Business Model


Fields Corporation 

09.05.2012 11:22
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TOKYO, May 9, 2012 (GLOBE NEWSWIRE) --

Expansion maintained in the pachislot market

2 pachinko machines and 6 pachislot machines were sold during the year ended
March 31, 2012, as overall performance was largely in line with the outlook. 

The Company introduced the pachinko machine 'CR Evangelion 7' during Q4.
Expansion was maintained in the pachislot market as pachislot machines such as
'Evangelion--the Heartbeat of Life' and 'Monster Hunter' were released. Due to
shifting part of sales of 'Monster Hunter' to the next fiscal year, the total
PS sales remained 412,390. 

Sales of 480,000 PS machines expected

In the Pachinko sales business, the Company has strengthened the sales line up
with allied manufacturers as well as launching the first title with Kyoraku
Sangyo under the new brand. In the Pachislot sales business, the Company
continues to provide major titles in the expanded market. Sales of 480,000 PS
machines ?YoY ?68,000?are expected for the year ending March 31, 2013. 

Shifting to IP core business model

The Company became a listed company in March 2003, and since then launched a
strategy based on the multi-faceted use of IP as a foundation for gaining a
competitive advantage. In order to pursue its strategy and expand for the
future, the Company has evolved the business model to IP core business
consisting of 4 elements, Comics, Animation, Movie/TV, and Merchandising
(Interactive Media, Consumer Products, and PS). The Company is aiming to
maximize gaining and creating IPs value, and maximize profit through the
synergistic effect of these 4 elements. 

Financial Results and Forecast (Consolidated) ?Japan GAAP?



(Unit: Billion yen)           3.2011  3.2012  YoY     3.2013E  YoY   
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Net Sales                      103.5    92.1   89.0%    115.0  124.9%
PS(Pachinko/Pachislot)          94.1    83.9   89.2%       --      --
Mobile                           2.0     1.9   95.0%       --      --
Sports Entertainment             2.1     1.9   90.5%       --      --
Other                            5.8     5.4   93.1%       --      --
(Adjustments)                  (0.6)   (1.0)      --       --      --
SG&A Expenses               21.9    22.8  104.1%     24.0  105.3%
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Operating Income                13.1     8.5   64.9%     14.0  164.7%
PS(Pachinko/Pachislot)          12.8     8.6   67.2%       --      --
Mobile                           0.2    0.01    5.0%       --      --
Sports Entertainment           (0.2)   0.007      --       --      --
Other                            0.3   (0.1)      --       --      --
(Adjustments)                  0.008  (0.01)      --       --      --
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Ordinary Income                 13.6     8.6   63.2%     14.5  168.6%
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Net Income                       7.5     5.9   78.7%      7.3  123.7%
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Total Asset                     78.9    93.6      --                 
Net Asset                       47.0    51.5      --                 
Net Income per share (Yen)    22,643  18,044      --                 
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CF from Operating Activities     8.0    10.0      --                 
CF from Investing Activities   (4.3)   (4.7)      --                 
CF from Financing Activities   (3.9)   (2.5)      --                 
Cash and Cash Equivalents       15.6    18.2      --                 
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                                           2008   2009   2010   2011   2012
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ROE                                       12.4%  -3.5%   8.2%  17.1%  12.2%
ROA                                       17.3%   1.6%  11.6%  17.1%  10.0%
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Shareholder' Equity(Billion yen)           44.4   39.4   41.0   46.7   51.0
Shareholder' Equity ratio                 64.3%  75.8%  50.5%  59.2%  54.6%
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Annual Dividend per share(Yen)            4,500  4,500  4,500  5,000  5,000
Payout ratio                              29.5%     --  45.9%  22.1%  22.7%
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Operating Income(Billion yen)              13.1    1.9    8.1   13.1    8.5
Net Income(Billion yen)                     5.2   -1.4    3.2    7.5    5.9
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Pachinko Machine Sold                       273    202    330    262    233
Pachislot Machine Sold(Thousand machine)    210    128    119    217    179
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About Fields

Fields Corporation and the Fields Group have a mission to provide 'The Greatest
Leisure for All People' in the form of products and services to meet the needs
of a society with increasing leisure time. We are also identifying business
opportunities through research, analysis and forecasting of lifestyle and
environmental changes, and developing our business in a wide range of
entertainment fields including the pachinko/pachislot field as well as video,
mobile content, animation, publishing and sports. 


         CONTACT: Fields Corporation Corporate Communications Office
         Our website: http://www.fields.biz/ir/e/
         Tel.: +81-3-5784-2109 Mail: ir@fields.biz
         Person in charge : Kotaro Karino
News Source: NASDAQ OMX



09.05.2012 Dissemination of a Corporate News, transmitted by DGAP - 
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements,
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Media archive at www.dgap-medientreff.de and www.dgap.de

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Language:     English
Company:      Fields Corporation
              
               
              United States
Phone:        
Fax:          
E-mail:       
Internet:     
ISIN:         US9900295307
WKN:          
 
End of Announcement                             DGAP News-Service
 
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