Koodo Thanks Canadians With a Unique "Grande Gracias" Featuring El Tabador!

Customers Recommend Koodo Above All Other Mobile Phone Companies


TORONTO, ONTARIO--(Marketwire - May 24, 2012) -

Editors Note: There is a photo associated with this press release.

Koodo is very proud to be Canada's most recommended national mobile phone company and is thanking their customers for getting them there in typical Koodo fashion. Koodo is launching a unique new Facebook app called Grande Gracias, featuring loveable spokescharacter El Tabador who will send each and every supporter a personalized thank you.

"The best way for us to say 'thank you' is through a creative, engaging and fun application utilizing the beloved El Tabador who has warmed his way into the hearts of many Canadians," says Nathan Roth, Koodo, Digital & Social Media.

Fans are invited to visit the Koodo Facebook page at Facebook.com/Koodo and select the Grande Gracias tab to receive a special thanks from El Tabador himself. Users are greeted by a short video featuring El Tabador, who has been busily expressing his gratitude autographing his very own celebrity headshots. Each photo is personally addressed on one of ten El Tabador photographs along with a unique message.

The personalized thank you headshots can be shared across Facebook and the internet and are easily downloadable for printing. Fans can also view an app gallery to check out all of the headshots El Tabador has been feverishly signing.

"We wanted to send a Grande Gracias to all of our fans for making us the number one recommended mobile phone company," says Roth. "And we hope this new app will be as appealing to customers as our commitment to fair and simple mobile phone service is."

About Koodo

Koodo Mobile is the smart and affordable Canadian mobile alternative. Launched in 2008, Koodo led a mobility revolution across Canada, with a simple and transparent approach to cellular service including plans that are easy to understand and affordable. Koodo also introduced the world to the revolutionary Tab™. Often imitated but never duplicated, the Tab is an alternative to fixed-term contracts that allows customers to put up to $150 of a phone's price on their Tab. Ten per cent of each monthly bill is then credited to the Tab, and existing customers who have paid part or all of their Tab can use it towards a new Koodo phone.

Koodo continues to up the ante on smart mobility, and now offers Canadians affordable and flexible data from only $5 / month. With Koodo, customers are never locked in and won't be penalized for changing or cancelling their data plan. And since Koodo doesn't have zones, there are never data roaming charges within Canada. In another industry-leading move, Koodo has also recently given long distance the boot with their new Canada-wide plans. No more long and roaming charges for calls to and from anywhere in Canada.

This innovative approach to affordable mobility has helped Koodo win multiple awards, including being named the 2010 Strategy Brand of the Year - the youngest brand to win this title - and having the 2010 Koodo Sugar Streak campaign be the first ever Canadian campaign selected to Google's 2010 Annual Global Creative Canvas. Most recently Koodo was ranked highest in customer satisfaction among stand alone cell phone carriers in the J.D Power and Associates 2012 Canadian Wireless Total Ownership Experience Study™.

Check out Koodo at www.koodomobile.com.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20120524-GrandeGracias800.jpg.

Contact Information:

For more information or to schedule an interview
please contact: Strategic Objectives
Irit Shtock
416-366-7735 ext 237
ishtock@strategicobjectives.com

El Tabador is sending fans a personalized thank you for ranking Koodo #1