Appoints Sarah Carter as General Manager to Lead Rapidly Expanding Social Business Group and Carol Alexander as VP of Marketing to Manage Positioning During a Period of Intense Growth
BELMONT, CA--(Marketwire - May 30, 2012) - Actiance, helping organizations benefit from new forms of communications and collaboration, announced today that in order to satisfy the increasing demand from organizations looking to successfully manage their social strategy across the entire enterprise, and remain compliant, it is expanding its team in social business, marketing and sales to respond to rapidly accelerating company growth.
Sarah Carter has been promoted to General Manager of Social Business and Carol Alexander, who joins Actiance from CA Technologies, has replaced Sarah as VP of Marketing. Actiance has also expanded its sales team with the appointment of several new positions. David Oates has been promoted to VP International responsible for all sales outside the Americas and Mark Veitch, based out of Melbourne, Australia, joins Actiance as VP APAC Sales from IBM - Tivoli Software Group. Evan White joins as Senior Director of Worldwide Sales Operations and comes to Actiance with a wealth of experience from Netsuite, ShoreTel, Fortinet and NetScreen. Evan will help drive the company's growth through a laser focus on efficiency, sales process improvement, and sales automation so that we are prepared to exceed the growth curve to meet the demand for our products.
The market for social business solutions is fueling the company's expansion. Forrester expects that Enterprise Social Software products will grow at an annual compound rate of 61 percent over the next five years, with the market exceeding $6.4 billion by 2016. To accommodate this growth, Sarah Carter will lead Actiance's Social Business group made up of an experienced team of social practitioners, ex-regulators and technical experts whose mission is to enable enterprises to implement their social strategy fast and effectively without risking being out of compliance. Sarah will drive the ongoing expansion of the group, continuing to build close relationships with regulators worldwide and deliver innovative services that enable Actiance's clients to achieve success through social business.
"Enabling distributed teams to use social requires support that goes beyond the application of technology," explains Sarah Carter, GM of Social Business, Actiance. "In fact, technology on its own will not deliver the competitive advantage organizations are looking for with social. The involvement of the plethora of cross-functional stakeholders required to drive a social strategy requires support from a team that understands the constraints of each stakeholder and be able to advise them on best practice, policy, social engagement, regulations and how other enterprises are achieving success."
"With Sarah as GM we look forward to developing this rapidly expanding area of our business. Sarah has been a huge advocate of social business at Actiance and many of our customers have already benefitted from her insight and experience in developing and adopting successful collaborative strategies," says Kailash Ambwani, CEO of Actiance. "Carol Alexander is a welcomed addition to our management team. Her proven track record of increasing lead generation and positioning companies to take advantage of rapidly changing markets will be indispensible in this period of intense growth. We are also happy to expand our sales operations and sales teams to take advantage of the market growth in social media, collaboration, unified communications and Web 2.0 applications."
As VP Marketing for Actiance, Carol is responsible for both marketing and demand generation, as well as thought leadership programs. With over 20 years of enterprise marketing experience in the high-tech industry, Carol draws on her background of success as VP Marketing for Check Point Software Technologies, Arcot Systems and others in driving worldwide marketing programs in high-growth companies."I'm excited to join Actiance during this time of rapid expansion of our social business. It's a great opportunity to not only use social media and collaboration software to expand our marketing reach, but to promote solutions that help other marketing departments acquire customers and increase revenue through the use of social business."
Actiance helps organizations manage, secure and ensure compliance across unified communications, collaboration and Web 2.0 applications such as blogs, wikis and social networks. Actiance's award-winning platforms are used by 9 of the top 10 US banks and 284 FINRA-regulated firms globally.
The Actiance platform allows organizations to gain visibility of applications in use, apply usage and content policies, ensure compliance and gain valuable insights across the communications and collaboration channels. Actiance supports all leading social networks, unified communications and collaboration providers and IM platforms, including Facebook, LinkedIn, Twitter, Google, Yahoo!, AOL, Skype, Cisco, Microsoft, Jive, and IBM.
Actiance is headquartered in Belmont, California. For more information visit www.actiance.com or call 888-349-3223.