H&M announces a collaboration with Maison Martin Margiela for autumn/winter 2012

H&M is proud to announce the collaboration with Maison Martin Margiela. A cult
label adored by fashion insiders, the French house Maison Martin Margiela has
long influenced the mainstream with its radical ideas and experiments with
clothing. The collaboration will immerse H&M in the playful world of Maison
Martin Margiela, giving fashion lovers around the world the chance to wear
pieces from this mysterious brand. The collection for both women and men will be
available from November 15 in around 230 H&M stores worldwide, as well as
online.
“We are very happy to present Maison Martin Margiela pieces with H&M, offering a
new interpretation of our vision. The democracy of our fashion has always been
at the centre of our creativity, and the collaboration with H&M allows us to
push this instinct further. We will bring together the contrasting universes of
the two houses in ways that will surprise all.” Maison Martin Margiela

“Maison Martin Margiela is one of the most important and influential fashion
houses of the past three decades. I am so excited by this collaboration which
will give fashion lovers around the world the chance to wear special pieces by
Maison Martin Margiela. This collaboration will be a great and memorable fashion
moment“, says Margareta van den Bosch, H&M’s creative advisor.

Maison Martin Margiela is a fashion house which has always followed its own
path, often outside the conventional fashion framework. The Maison believes in
the absolute importance of the collaborative nature of its team, rather than the
individual, where its ideals are founded in the desire for concept and
creativity. Constantly questioning the norms of fashion and presenting its
pieces through the technique of deconstruction and transformation, the
collections reinvent volumes, modify shapes, change the original use and
movement of garments and derail classic notions of fashion.

Maison Martin Margiela is the latest house to collaborate with H&M on an
exclusive designer collaboration, following the likes of Versace, Lanvin, Karl
Lagerfeld, Stella McCartney, Comme des Garçons and, most recently, Marni. Maison
Martin Margiela’s collaboration with H&M will be fully in the spirit of the
Maison, creating a unique fashion experience when the collection reaches stores
worldwide this November.

For more information about Maison Martin Margiela: www.maisonmartinmargiela.com
For more information please contact:

Kristina Stenvinkel
Head of Communications
Telephone: +46 8 796 39 08
E-mail: stenvinkel@hm.com
Camilla Emilsson Falk
Head of Media Relations
Telephone: +46 8 796 39 95
E-mail: camilla.emilsson-falk@hm.com
The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under the Securities Exchange and Clearing
Operations Act and/or the Financial Instruments Trading Act. It was released for
publication at 08:00 (CET) on June 12, 2012.

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is
synonymous with affordable as well as up-to-date and high quality fashion. H&M
has a wide product range that is divided into a number of different concepts for
women, men, teenagers and children. The company’s clothing collections are
created by its own designers, pattern makers and buyers. H&M has more than
94,000 employees and approximately 2,500 stores in 44 markets, including
franchise markets. For further information visit www.hm.com.