BOCA RATON, Fla., June 19, 2012 (GLOBE NEWSWIRE) -- It's not laziness or the temptation of drive-through fast food that keeps people from meeting their healthy goals, according to a new survey by Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer of health and wellness products. The buck stops at dieters' wallets. Close to half of the 645 individuals polled last week named "expense" as the biggest obstacle they face to eating healthy.
The nationwide survey, conducted on Friday, asked respondents about their efforts to follow a healthy diet. Forty-three percent described following a healthy diet as either "very difficult" or "somewhat difficult," and 47% named expense as the biggest obstacle they faced to eating healthy.
"We conducted this poll to help better understand what factors influence our customers' purchasing decisions," stated David Zucker, Ph.D., Chief Marketing Officer of Vitacost.com. "The results of the survey bolster our belief that it is crucial for Vitacost to offer customers the healthy, organic products they need—at prices that make sense for them."
To help customers meet their healthy eating goals without breaking the bank, Vitacost.com carries an extensive selection of organic, natural and healthy grocery and diet items, priced up to 50% off retail. Vitacost also offers steep discounts on its vast array of healthy living products including vitamins, supplements, baby care essentials, pet products, sports nutrition and natural beauty and home care products, with orders over $49 shipped for free. Currently, Vitacost.com sells more than 35,000 items on its website, with hundreds of new products added each week.
About Vitacost.com, Inc.
Vitacost.com, Inc. (Nasdaq:VITC) is a leading online retailer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery.