CHICAGO, IL--(Marketwire - Jun 19, 2012) - The Jellyvision Lab, creator of ALEX™, the virtual employee benefits counselor, today announced it will deploy a crack team of bowlers to showcase its cloud-based employee benefits communications tool at SHRM's 64th Annual Conference & Expo, June 24-27, 2012, in Atlanta, GA (Booth #2655). A game-changer in the area of benefits communications, ALEX transforms confusing insurance jargon into personally relevant information employees can use to understand and appreciate their benefits.

There couldn't be a better time to use a humorous, helpful tool like ALEX, especially when national surveys prove that most employees are in the dark about their benefits. Consider the findings from the ADP Research Institute's 2011 HR/Benefits Pulse Survey, which show that while 81 percent of large companies think it's important for employees to fully understand their benefits options, only an estimated 58 percent of employees actually have that level of understanding. Equally sobering are figures from financial services think tank LIMRA, which show that 49 percent of Americans haven't started saving for retirement -- often because they don't understand how saving vehicles such as 401(k) plans can help them.

David Daskal, director of business development for The Jellyvision Lab, is particularly excited about attending the Expo. "There's nothing else like ALEX in benefits communication," Daskal said. "Only ALEX blends humor and benefits know-how to engage and delight employees one-on-one." Daskal then popped the collar on his ALEX bowling team jersey and put on a pair of dark sunglasses. "Like the shirt says," he added, "'Benefits. No gutterballs.'"

Employers use ALEX because the tool offers:

  • Minimal IT cost with no hardware to deploy or hosting costs to bear
  • Decreased or totally eliminated enrollment and new-hire benefits presentations
  • Increased employee engagement and understanding
  • Consistent benefits communication across all business sites
  • Usage analytics and direct employee feedback through embedded surveys

More than 750,000 employees in over 60 companies nationwide now have access to the benefits counselor. Companies confirm that ALEX saves time and communication costs, increases participation in voluntary benefits, and helps introduce new plan designs. Of the tens of thousands of employees surveyed, 89 percent said that after using ALEX they now better understand their benefits plan. ALEX is available to workers from a variety of industries including services, manufacturing, transportation, education, health care and retail.

To schedule a live demo of ALEX, The Jellyvision Benefits Counselor, call 312-340-6405 or email For employee benefits industry insight, follow ALEX on Twitter, YouTube, Google+, or join the LinkedIn Group.

About ALEX, The Jellyvision Benefits Counselor
ALEX was developed by The Jellyvision Lab, a company perhaps best known for developing computer games like YOU DON'T KNOW JACK. Using their proprietary interactive communication platform, Jellyvision offers enterprises a cloud-based, virtual benefits counselor that is accessible to employees anytime, anywhere. To learn more about ALEX, please visit

About The Jellyvision Lab

If your company website has a lot to say and is currently doing it in a way that's too technical or filled with corporate jargon, marketing speak, impersonalized FAQs, and outsourced sales reps referring to massive binders of robotic text, then you should seriously consider calling The Jellyvision Lab today. For more information and sample work, visit

Contact Information:

For Media Contact:
Jackie Abramian
BridgeView Marketing (for Jellyvision ALEX)