Aveda Transportation and Energy Services Announces Launch of New Brand

CALGARY, ALBERTA--(Marketwire - June 25, 2012) - Aveda Transportation and Energy Services Inc. ("Aveda" or the "Company") (TSX VENTURE:AVE), a leading provider of oilfield hauling services and equipment rentals to the energy industry, today announced the launch of the new Aveda brand, encompassing Phoenix Oilfield Hauling Inc. ("Phoenix") and its operating businesses: Rodan Transport, Ability Oilfield Hauling, Finnie Oilfield Hauling, Warrior Equipment Rentals, Marcel's Oilfield Hauling and Robin's Oilfield Hauling.

"Consolidating our operating companies, solutions, and team of highly-trained professionals under a single banner will allow us to multiply our individual successes across a strong and unified brand going forward," said Mr. David Werklund, Interim President and CEO of Aveda. "The new brand symbolizes a fresh start with a highly experienced management team and strengthened balance sheet to help drive future growth. Each stakeholder will now be able to identify and share in our common vision for Aveda. What hasn't changed is our unwavering commitment to quality, service and safety, which will empower us to maintain a leadership position as dedicated provider of oilfield hauling and rentals solutions across North America."

Aveda is one of the largest dedicated oilfield transportation and energy services providers in North America, offering skilled people and the latest equipment to service all major petroleum producing regions in Canada and the U.S. With a new management team and a strengthened balance sheet in place, the Company is actively investing in fleet expansion and innovative communications solutions that will position it for future growth and allow it to quickly and safely meet the evolving needs of its customers.

Aveda management and guests will open trading on the Toronto Stock Exchange today to mark the launch of the Company's new brand and ticker symbol. Phoenix's shares previously traded under the symbol "PHN". Trading of Phoenix's shares under the new name Aveda Transportation and Energy Services and symbol, "AVE" will commence on the TSX Venture Exchange on June 25, 2012.

Aveda Transportation and Energy Services Inc.

Aveda provides specialized transportation services required for the drilling, exploration, development and production of petroleum resources in the Western Canadian Sedimentary Basin and in the United States of America principally in and around the states of Texas and Pennsylvania. Transportation services include both the equipment necessary to move the load as well as a trained, professional driver capable of securing, moving and manipulating the load at its origin and destination. Aveda's rental operations include the rental of tanks, mats, pickers, light towers and other equipment necessary for oilfield operations.

Aveda was incorporated in 1994 as a private company to serve the oil and gas industry. In the spring of 2006 the Company went public on the TSX Venture Exchange. Aveda has major operations in Calgary, AB, Slave Lake, AB, Nisku, AB, Grand Prairie, AB, Melita, MB, Mineral Wells, TX, Pleasanton, TX and New Columbia, PA. Aveda is publicly traded on the TSX Venture Exchange under the symbol AVE. For more information on Aveda please visit the Company's new website at www.avedaenergy.com.