Boston, MA, July 9, 2012 (GLOBE NEWSWIRE) -- What:
Join us for a webinar and interactive discussion on How to Kick-Start Your Content Marketing Program. This session will feature an in-depth review of IBM's Midsize Insider content marketing program, targeting IT professionals in midsize companies with the information they need to thrive within the changing IT landscape and will cover:

• How to approach content marketing
• Key elements of a scalable, quality content marketing program
• Using other channels to promote and amplify your content
• How to grow and measure success with content marketing

Panel Participants:

• Leslie Reiser, Program Director, WW Digital Marketing, IBM General Business, responsible for managing the IBM's MidsizeInsider.com website, content and community, and a nationally recognized social media marketing expert
• Paul Gillin, founding editor-in-chief of TechTarget, editor-in-chief and executive editor of the technology weekly Computerworld for 15 years, and author of numerous books on business-to-business marketing, including his latest Social Marketing for the Business Customer
• David Woodrow, Senior Vice President of Strategic Services for Skyword, responsible for clients' content marketing programs, author of Maximum Sales Velocity: How to Build a World-Class Sales Organization, and an experienced online community manager for Fortune 500 companies.

When: July 17, 2012, 1-2 PM EST

Background:
The IBM MidsizeInsider.com is a news site dedicated to providing IT professionals in midsize companies with the information they need to thrive within the changing IT landscape. Content for MidsizeInsider.com is written by leading industry influencers and writers who provide news and educational content on topic areas that are relevant to this market and aligned to the challenges that IBM solutions address. The goal of the program is to reach IBM's midsize audience through real-time, topical news and educational content.

Webinar Details:
The webinar will address the following:

• Overview of the IBM MidsizeInsider.com program, including goals and objectives, program approach, program elements and management, and traction to date
• Best practices in designing your content strategy
• Recruitment and management of expert writing talent
• Topic and content management best practices (and pitfalls to avoid)
• Tips and advice on how marketers can create meaningful content at scale
• The importance of search engine optimization (SEO) for community content, including the importance of Google News and how to get listed in the program
• Key measures for content marketing success, including core metrics marketers need to track and grow their content marketing program and ensure content marketing ROI

Who Should Attend:
Social media marketers, marketing managers, directors, and chief marketing officers (CMOs), marketing consultants, digital marketing and social media agencies, business leaders interested in obtaining a better understanding of the potential and best practices for content marketing.

Where: 
Register here for this free event. All webinar attendees will receive a complimentary chapter download of Paul Gillin's book, Social Marketing to the Business Customer.

About Skyword: http://www.skyword.com.
Skyword is the only turnkey content marketing solution for brands, media, retailers and agencies that enables them to form lasting connections with their customers through meaningful content. Core to Skyword's offering is the Skyword Content Production Platform, which automates the production and promotion of quality, SEO-optimized content at scale. Companies can fully outsource content marketing initiatives to Skyword, including content strategy, editorial services and writer recruitment and management, or they can opt to use only the Skyword Content Production Platform, which automates content workflow tasks and provides complete content analytics. Companies using the Skyword Content Production Platform today include IBM, Proctor & Gamble, EverydayHealth, Lowe's, Walgreens and King Content.

Skyword is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Allen & Company, Progress Ventures, Cox Media Group and American Public Media Group.