CHINO, CA--(Marketwire - Jul 18, 2012) - Alorica (www.alorica.com) announced today that they have established a new partnership with a consumer goods retailer. The contract is designed to allow opportunity for continued growth and program expansion based on performance.

"Our ability to establish trusting relationships and deliver on results helped us solidify this deal and become the selected provider," commented Bob Luke, Alorica's Executive Vice President. "The work allows Alorica the opportunity to support and represent a premium brand from an industry leader. Alorica's strength is creating close connections with our clients so that we immediately form a bond, becoming one team with one goal and one purpose," added Luke.

As an experienced business process outsourcing (BPO) provider in the consumer products and retail sector, Alorica delivers a suite of cost-effective outsourcing options that help manage customer relationships more profitably and efficiently. Alorica's lifecycle solutions allow companies to benefit from a closed-loop; multi-channel process that reduces costs and maximizes return on customer investment. By turning basic consumer interactions into valuable lifetime relationships, Alorica helps create customers for life.

"Alorica is committed to creating opportunities for our clients. We aim to provide premier levels of service so our clients can deliver differentiating customer experiences to become the best in their industry," added Luke.

For more information on Alorica, visit www.alorica.com.

About Alorica
Alorica is a leading provider of customer management outsourcing solutions spanning the entire customer lifecycle. From customer acquisition and sales, customer care and support, to logistics and fulfillment, Alorica offers a seamless customer experience across all service channels. Alorica's award-winning Business Process Outsourcing services span both the Business-to-Consumer (B2C) and Business-to-Business (B2B) sectors across all industries for Fortune 1000 companies. Headquartered in Chino, California with over 20,000 employees in 40 domestic, nearshore, and offshore customer management centers, Alorica offers the proven industry experience and know-how to provide a total customer management solution. For more information, please visit www.alorica.com.