Amika Mobile Emergency Mass Notification Serving City Hall at Quinte West and Quinte West EMS, Fire & Police OPP Detachment

OTTAWA, ONTARIO--(Marketwire - July 18, 2012) -

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Amika Mobile's award winning Amika Mobility Server (AMS) for critical and emergency alerting is to be deployed at City Hall in Quinte West and is to be leveraged by City Quinte West EMS, Fire & Police OPP Detachment. AMS will work in conjunction with the PRISM-911 residential callout system currently operational at the City Quinte West. This project has been partly funded by DRDC-CSS which is joint program of DND and Public Safety Canada.

"The deployment of the AMS in conjunction with PRISM-911 will greatly benefit both City Hall employees as well as the approximately 42,000 residents of the City Quinte West because the AMS can also alert mobile users directly on their handsets as well as users on their computers through pop-ups," stated Amika Mobile CEO Dr. Sue Abu-Hakima.

"AMS with PRISM-911 will bring important additional functionality to our mass notification at the City Quinte West. Focussing on getting critical alerts to our employees at City Hall and mobilizing alerts will significantly benefit our community ." said Ed Woods from City Quinte West ITS.

According to Gartner's January 2012 Market Scope report, emergency mass notification is now a Best Practice - closing 2011 at $650 Million in the US alone. Gartner also points out the importance of personalized critical and emergency notification.

About Amika Mobile Amika Mobile is privately held specializing in critical and emergency mass notification solutions. AMS is ideal for communities, airports, sports arenas, shopping centers and campuses whose visitors are not pre-registered in a contacts database. Database pre-registration is described as the Achilles' heel of emergency mass notification. The AMS alerts over 16 layers including WiFi, SMS, Email, VoIP, PA systems, Message Boards, Twitter, RSS Feeds, Facebook, etc. The AMS also triggers alerts based on disparate sensor events from fire panels, cameras, access control, etc. AMS also monitors local weather through CAP-CP, NAADS, NOAA, etc. Emergency and critical alerts are ideal for those concerned with public safety and security. Amika Mobile has won 12 awards and sells products through partners, system integrators and OEMs to service providers & platform vendors. See: www.amikamobile.com

About Quinte West The City of Quinte West is situated on the shores of the Bay of Quinte - gateway to the world famous Trent-Severn Waterway - providing access to a unique 386-kilometre system of lakes and rivers that stretches all the way from the Bay of Quinte to Georgian Bay. City of Quinte West is located directly along the Highway 401 corridor approximately 1.5 hours east of Toronto and 2.5 hours west of Ottawa. Over 42,000 people make Quinte West their home. The City Quinte West was formed in 1998 by the amalgamation of the former municipalities of Trenton, Sidney, Murray, and Frankford, Ontario. See www.city.quintewest.on.ca/en/

About DRDC CSS DRDC CSS is a joint program between the Department of National Defence and Public Safety Canada that provides science and technology (S&T) support and services to address Canada's public safety and national security priorities. DRDC CSS leads the Canadian Safety and Security Program on behalf of the federal S&T community and manages the DRDC Emergency Responder Test and Evaluation Establishment. See: www.drdc-rddc.gc.ca/drdc/en/centres/drdc-css-rddc-css/

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