ePrize Powers New Loyalty Program for Retailer Michaels

Campaign Launches Online Holiday Shopping Season in July for Consumers Who Love the Holidays

PLEASANT RIDGE, MI--(Marketwire - Jul 19, 2012) - ePrize, the global leader in digital engagement, today announced that craft retail giant Michaels launched a new loyalty campaign called "Make Your Joy" to incentivize consumers to start thinking about the holiday season as early as July. The multi-channel campaign was designed and executed using ePrize's multi-channel promotions and loyalty platform and will last through the holiday season.

Accessible through a microsite and mobile optimized site, the campaign is geared toward those "holiday architects" who work tirelessly to make sure that everything about their family's holiday season is perfect. The program will allow these holiday enthusiasts to create and manage holiday to-do lists, sync their calendars to Michaels' events, view and share holiday crafting projects, and receive rewards for every action they complete.

The Michaels "Make Your Joy" campaign combines traditional loyalty and interactive promotion tactics across mobile, web and social channels to deepen and extend the consumer experience. By incentivizing activities such as interacting with content and sharing via social outlets, ePrize helps brands create long-term online engagement.

Each time the customer takes action within the site, they receive additional sweepstakes entries, giving them more chances to win prizes such as the grand prize trip to Mexico. Other prizes are awarded on a monthly basis and include gifts cards for Michaels, trips to the salon, home cleaning services and other prizes that a holiday architect would be sure to enjoy.

"The holiday retail season is becoming integrated and competitive across brick-and-mortar stores, e-commerce sites and mobile channels," said CEO of ePrize Matt Wise. "Brands are trying to get ahead and connect with potential customers earlier than ever before, and this campaign is a great example of how building loyalty can be innovative and fully-integrated into a company's overall marketing initiatives."

To learn more about the loyalty program, consumers should visit the "Make Your Joy" Holiday Planner at www.michaels.com/holidayplanner.

About ePrize
ePrize is the global leader in digital engagement. The company incentivizes consumer behavior across mobile, social and web for the world's largest brands. Last year, more than half of the Fortune 100 and many world-class agencies relied on ePrize's creative, technology and legal services. Since 1999, ePrize has created more than 8,500 promotions and loyalty campaigns in 44 countries for clients like Coca-Cola, Microsoft, The Gap, HSN, MillerCoors, Yahoo!, P&G and AT&T. Headquartered in Detroit, ePrize also has offices in New York, Chicago, Los Angeles and Seattle.

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