BOCA RATON, Fla., July 30, 2012 (GLOBE NEWSWIRE) -- Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer of health and wellness products, today announced the launch of Vitacost Set & Save, an automatic replenishment delivery program that will lock in the lowest available price on products scheduled for re-delivery. This new program replaces Vitacost AutoShip. Named "Set & Save" because of this unique-to-the-market price lock feature, the program also offers an additional 10% off savings on select brands, a dedicated customer service line, and free gifts sent with scheduled shipments. In addition, after a customer has paid for 12 Set & Save shipments, the 13th shipment will be sent for free as an "anniversary present."
With Vitacost Set & Save, customers can feel confident that they are getting the best available price on the products they use most frequently, because the Set & Save functionality automatically secures the best available listed price on an item within the delivery sales cycle. Customers can choose to put any of Vitacost.com's more than 35,000 products on Set & Save automatic delivery—there are no brand restrictions or limitations.
In addition, a select group of "Set & Save Bonus Brands" will receive an extra 10% bonus savings when scheduled for re-delivery. These include Vitacost proprietary brands—Vitacost, Best of All, CSI, Smart Basics and Walker Diet—as well as many popular health and wellness brands. South Beach Diet, GU Energy, Centrum, Vita Coco, Rainbow Light, Dymatize Nutrition, Earth Friendly Products, Olympian Labs, Nature Made and Caltrate are among the Vitacost Bonus Brands. Others include Cain & Able, Dirty & Hairy, Dogmaceuticals, Ener-G Foods, Extend Nutrition, Florell, Futurebiotics, Happytails, Herbatint, Kissable, Laci Le Beau, Megafood, MRI, Natrol, Natural Chemistry, Nature's Answer, NuNaturals, Nutiva, Primal Elements, ProLab, ShiKai, and Wellesse.
Set & Save customers can choose to have products re-delivered at 15, 30, 45, 60, 90 or 120 day intervals with orders totaling $49 or higher shipped for free. To kick off Set & Save, Vitacost.com is sponsoring a "Set & Save and Set Sail" sweepstakes. The grand prize is a 7-day cruise for two.
"Set & Save gives customers the unique ability to secure the lowest price on the products they order most often, from peanut butter to vitamins to organic toothpaste. This program increases Vitacost's value and connection to our customers," stated Jeffery Horowitz, Chief Executive Officer of Vitacost.com. "With Vitacost Set & Save, customers will never have to worry about running out of these essentials—or about paying too much for them."
David Zucker, Ph.D., Vitacost's Chief Marketing Officer, agreed that Set & Save is all about saving customers time and money. "Vitacost's new Set & Save program makes it easier than ever for customers to follow a healthy lifestyle, by delivering the organic, nutritious products they use most often on a schedule that makes sense to them—and at the lowest available price," he stated. "In addition, because we see our Set & Save customers as being tremendously valuable, we are happy to offer them gifts, unique savings opportunities and other benefits to cultivate our relationship and reinforce Vitacost.com's role as their partner for a healthier lifestyle."
About Vitacost.com, Inc.
Vitacost.com, Inc. (Nasdaq:VITC) is a leading online retailer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery.