FOUNTAIN VALLEY, Calif., Aug. 7, 2012 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. (OTCBB:MEDL) – a pioneer in the creation, development, marketing and monetization of mobile apps – and Mnet, a youth entertainment brand for all things Asian cool – announced the forthcoming launch of an innovative digital platform meant to open the door for young Americans to experience the world of Asian pop culture and entertainment.
Mnet uses video, digital, experiential and social media to entertain Asian Americans and fans of Asian pop culture. For example, through extensive consumer research, Mnet discovered that a wide foundation of interest in K-Pop, a music genre that was born in Korea but has exploded throughout the world in a "Korean Wave" that is now hitting the U.S., extends far beyond Asian Americans. Through a new partnership, Mnet and MEDL will be using a new, innovative digital platform to tap into this growing interest among U.S. millennials.
"Our research showed that many young people in the U.S. love K-Pop and the Asian culture, regardless of their ethnicity or background, but the desire for this content extends beyond its current availability on any platform, from TV to digital," said Ted Kim, acting president and CEO of Mnet. "In addition to bringing our fans the best of Asian American entertainment, Mnet is committed to being the leading destination for K-Pop. This new digital platform will expand what we are already doing on TV, as well as bring existing and new K-Pop fans more exclusive content and a richer experience than has ever before been available."
Mnet tapped MEDL Mobile to turn a wealth of consumer research into a digital portal. The MEDL Team responded with an innovative digital platform that will focus on six core areas of interest to American consumers ages 12-34: music, television, movies, social, gaming and shopping.
"It's been amazing to watch this project take shape. The focus group respondents told us loud and clear what they wanted - and that they wanted it all in one place," said Dave Swartz, CCO and co-founder of MEDL Mobile. "We responded with a digital object that curates content for the user and serves it up in a style that could only be done for a cutting edge brand like Mnet. We can't wait to unveil it to the masses."
MEDL and Mnet plan to launch the product in closed beta this summer, and to the public during Q3, 2012.
About MEDL Mobile
The Company develops, acquires and publishes a growing library of mobile applications which perform specific functions for the user on the Apple and Android platforms. The Company licenses its technology and performs custom development for key clients such as Monster.com, New York Times Company, Teleflora, Telefonica and Medtronic, allowing the company to grow the overall library of technology greatly extending the potential reach of the Mobile Brain. The Company enters into partnerships to mobilize and monetize IP with such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong, Rampage Jackson and Marlee Matlin. The Company is establishing a business model in which it expects to generate multiple revenue streams, including development fees, download and in-app purchases, advertising, sponsorship and licensing of technology. User analytics are collected by the Company's growing Mobile Brain which processes user data in order to create better distribution and monetization of mobile applications. The Company's Software Development Kit (SDK) consists of a growing suite of tools which have been designed to help developers to better market and monetize their mobile applications. For more information about MEDL Mobile, please visit www.medlmobile.com.
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About Mnet
Mnet (www.mnetamerica.com) is a youth entertainment brand for all things Asian cool. It uses video, digital, experiential and social media to reach Millennials with lifestyle content inspired by Asian pop culture and entertainment. This includes the first and leading 24/7 English-language television network in the U.S. targeting fans of K-pop music, anime and other genres of entertainment growing in popularity throughout Asia and around the world. An advertiser-supported network –distributed in over 30 DMAs through Comcast Cable, Time Warner cable, FIOS TV, Cox cable, Charter Communications and via TV Everywhere – Mnet is the first U.S. television property of CJ Entertainment & Media Group, Asia's leading vertically-integrated entertainment company and a unit of CJ Corporation. Mnet is headquartered in Los Angeles, can be found on http://www.facebook.com/MnetUSA and on Twitter @MnetLA.
Forward-Looking Statements
Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to integrate Inedible Software apps and platform into MEDL's product offering, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.
For more information about MEDL Mobile, please visit http://www.medlmobile.com.