BILLERICA, MA--(Marketwire - Aug 20, 2012) -  Trillium Software®, a business of Harte-Hanks®, Inc. (NYSE: HHS), and a leading enabler of Total Data Quality™ solutions, announced today that independent industry analyst firm Gartner, Inc. has positioned Trillium Software in the "leaders" quadrant of the Gartner Magic Quadrant for Data Quality Tools 20121 research report.

"Trillium Software's customers entrust us with helping them optimize their business performance by increasing the value of all of their information assets," said Len Dubois, senior vice president of marketing at Trillium Software. "Across the spectrum of organizational functions -- whether regulatory, compliance, employee relations, customer loyalty, or client relationships -- helping customers understand the meaning and context of their data is paramount to what Trillium does better than any other company. The company's dedicated team of subject-matter experts and industry-leading solutions provide customers with an accurate, transparent, and consistent view of their strategic data assets."

"Data quality remains the pivot point for deciding what makes a data-intensive initiative successful," Dubois said. "Whether it is enterprise data quality, vertical market application management in the banking or insurance sector of financial services or in healthcare, Trillium Software ensures that an organization's data is fit for its business purpose. For well over a decade, Trillium has been recognized by its clients as leading the way for businesses to manage high-quality data in order to improve performance and revenue generation."

"When evaluating offerings in this market, organizations must consider not only the breadth of functional capabilities (for example, data profiling, parsing, standardization, matching, monitoring, and enrichment) relative to their requirements, but also the degree to which this functionality can be readily understood, managed and exploited by business resources, rather than just IT resources," reports Ted Friedman, vice president and distinguished analyst at Gartner. "In keeping with significant trends in data management, business roles such as data stewards will increasingly be responsible for managing the goals, rules, processes, and metrics associated with data quality improvement initiatives."1

The Magic Quadrant research states that "leaders" in the market demonstrate strength across a full range of data quality functions, including profiling, parsing, standardization, matching, validation, and enrichment. They exhibit a clear understanding and vision for where the market is headed, including recognition of non-customer data quality issues and the delivery of enterprise-level data quality implementations. Leaders have an established market presence, significant size, and a multinational presence (directly or as a result of a parent company).

1 Gartner, "Magic Quadrant for Data Quality Tools," Ted Friedman, 8 August 2012.

Magic Quadrant Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Harte-Hanks
Harte-Hanks® is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at or call (800) 456-9748.

About Trillium Software
Harte-Hanks Trillium Software® enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, data governance, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software®, Trillium Software System®, Total Data Quality, and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

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