ST. LOUIS, MO--(Marketwire - Aug 20, 2012) -   In anticipation of the AAA Labor Day travel announcement, Enterprise Rent-A-Car, North America's largest rental car brand, announced today that advance neighborhood rental car reservation numbers for the 2012 Labor Day holiday currently are trending at 25 percent above 2011. The data comes from Enterprise's neighborhood car rental locations, which serve as launching pads for weekend getaways and nearby excursions.

"This growth in neighborhood car rentals is consistent with prior year increases for Labor Day reservations," said Steve Short, vice president, Enterprise Rent-A-Car. "It's also noteworthy that weekend summer rental numbers in comparison to 2011 are up, which demonstrates that people are choosing to rent a car in their neighborhood for weekend and holiday travel needs, despite the down economy. Cost savings, convenience and lack of wear-and-tear on their own vehicles seem to be at the heart of this continued growth." 

Enterprise goes the extra mile by picking up travelers at their homes and providing a vehicle to suit their individual travel needs -- whether it's renting a fuel efficient car to enjoy cost savings or a roomier model to fit the family. There are 5,500 Enterprise neighborhood offices within 15 miles of 90 percent of the U.S. population. Enterprise operates more than twice as many locations as its nearest U.S. competitor and continues to lead the home-city market.

About Enterprise Rent-A-Car

Founded in 1957 and known for an extensive network of locations, everyday low rates and outstanding customer service, Enterprise Rent-A-Car is an internationally recognized brand that has been named to BusinessWeek magazine's annual list of "Customer Service Champs" in 2007, 2008, 2009 and 2010. In addition, Enterprise won Budget Travel magazine's 2010 and 2011 Readers' Choice Award as their favorite rental car brand for customer service around the globe.

Enterprise Rent-A-Car operates not only as a key provider for insurance replacement, weekend getaways and special occasions, but also as a local transportation alternative. For example, many consumers rely on mass transit during the week or simply cannot afford to purchase or maintain a vehicle on their own -- so they often depend on local Virtual Car® rental service and take advantage of Enterprise's "everyday low price," including popular weekend rates starting at $9.99 per day.