SAN MATEO, CA--(Marketwire - Aug 23, 2012) - Selectica ( today announced it will be a Gold sponsor of's Dreamforce 2012 conference ( The conference will be held September 18-21, 2012, at the Moscone Center in San Francisco. Selectica (NASDAQ: SLTC) helps growing companies close complex deals with ease by providing configure-price-quote (CPQ) software that accelerates sales cycles and a contract lifecycle management (CLM) solution that streamlines the contract process. Selectica will be in booth 612 in the Cloud Expo.

This year, Selectica will be showing booth visitors how to quit playing "deal pinball" with its guided selling and contract management solutions. Additionally, Selectica President and CEO Jason Stern, along with a panel of customers, will be discussing how companies can create approved product combinations and deals, mitigate risk, and amplify sales efficiency by connecting CPQ and contract management, in a breakout session titled, "Overcoming Deal Complexity: Selectica Solutions for CPQ and Contract Management." The breakout session will take place Tuesday, September 18, from 12:30 p.m. -1:30 p.m.

"For years, Selectica configure-price-quote (CPQ) and contract lifecycle management (CLM) solutions have helped the Global 2000 overcome complexity and streamline their sales and contract processes. Now that our patented technology is available on the Salesforce Platform, growing companies everywhere can enjoy the same benefits," said Jason Stern, Selectica President and CEO. "We're looking forward to showing Dreamforce attendees how an integrated, end-to-end solution for configuration, pricing, quoting and contract management complements their Salesforce CRM solution to guide them on a clear path from opportunity to close."

"Companies around the world are transforming into social enterprises by connecting to their customers and employees in entirely new ways" said Kraig Swensrud, chief marketing officer, "Dreamforce attendees will be able to see firsthand how partners like Selectica help them reach new levels of customer success through the power of cloud computing."

Dreamforce 2012 is the industry's largest cloud computing and enterprise technology event, welcoming more than 70,000 registered attendees to experience the power of the social enterprise. With more than 650 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, Founder of Virgin Group; Jeff Immelt, CEO of General Electric; Gen. Colin Powell, former Secretary of State; Tony Robbins, Entrepreneur, Author & Peak Performance Strategist; and The Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to succeed as a social enterprise in four days, under one roof.

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About Selectica
Selectica (NASDAQ: SLTC) develops innovative software that the world's most successful companies rely on to improve the effectiveness of their sales and contracting processes. Our guided selling, sales configuration, and contract lifecycle management solutions support the Global 2000 and growing mid-size firms in closing billions of dollars' worth of business each year. Our patented technology, delivered through the cloud, makes it easy for customers in industries like high-tech, telecommunications, manufacturing, healthcare, financial services, and government contracting to overcome product and channel complexity, increase deal value, and accelerate time to revenue. For more information, visit