NeuLion Hires Industry Digital Media Veteran to Accelerate Its Growth in TV Everywhere and Sports Markets

PLAINVIEW, NEW YORK--(Marketwire - Aug. 29, 2012) - NeuLion, Inc. (TSX:NLN), the leading Internet video technology provider for delivering live and on-demand content to any Internet-enabled device, announced today that long time industry executive, Greg Willis, will join the company as Executive Vice President of Sales and Marketing.

Greg spent the last four years at HP, most recently as their Global Account and General Manager in the Communications, Media and Entertainment industry. Having previously worked for Accent Media, the Food Network and HBO, Greg brings considerable experience to NeuLion as the company continues its growth in the professional sports, college and TV Everywhere markets.

"Greg is a global sales, marketing, and business development leader with extensive experience in driving the growth of digital media businesses" said Nancy Li, CEO of NeuLion. "We are excited to have Greg join our team of executives as we continue to build the best and leading internet video company in the world."

As Executive Vice President of Sales and Marketing, Greg will be responsible for increasing the company's market share and sales volume and will take on the day to day responsibilities for driving new sales at NeuLion.

"NeuLion customers today represent some of the largest sports and entertainment companies in the world. The experience and success NeuLion has created for its customers is second to none. I am excited to have the opportunity to be part of a great team of people as we continue to build for the future," said Willis.

About NeuLion

Founded in 2000, NeuLion, Inc. (TSX:NLN) offers the true end-to-end solution for delivering live and on-demand content to any Internet-enabled device. NeuLion enables content owners and distributors, cable operators and telecommunications companies to capitalize on the massive consumer demand for viewing video content on PCs, smartphones, iPads and other similar devices. NeuLion's customers include major entertainment, sports, global content and news companies. NeuLion is based in Plainview, NY. For more information about NeuLion, visit www.neulion.com.

Forward-Looking Statements

Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can be identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. These factors should be considered carefully and readers should not place undue reliance on the forward- looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward- looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of our partnerships; general economic and market segment conditions; our customers' subscriber levels and financial health; our continued relationships with our content partners; competitor activity; product capability and acceptance rates; technology changes; regulatory changes; foreign exchange risk; interest rate risk; and credit risk. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of NeuLion's most recent annual report on Form 10-K available on www.sec.gov and filed on www.sedar.com as well as in NeuLion's most recent annual MD&A filed on www.sedar.com.