MONTREAL, QUEBEC--(Marketwire - Sept. 4, 2012) - On Monday, September 10th, the GotGinch 2012 Cross-Canada Underwear Drive arrives at Montreal's Welcome Hall Mission. It's the 9th stop in the delivery of 35,000 pairs of men's underwear to 10 homeless shelters in Vancouver, Calgary, Edmonton, Saskatoon, Regina, Winnipeg, Toronto, Ottawa, Montreal and Halifax.

Calgary entrepreneur Brent King came up with the concept in 2009 after realizing that all homeless shelters need new underwear. He coined it GotGinch and bagan personally delivering 25,000 pairs of ginch (underwear briefs) among 10 shelters across the country raising the awareness of homelessness. In 2010, he was joined by Robb Price, the founder of, a free online tool that matches charities and non-profits who need goods (stuff) with people and companies who have stuff. They're back again with even more ginch!

Come out and cheer on Brent the Underwear King and Robb Price as their RV rolls into Montreal with 3,500 pairs of underwear for Welcome Hall Mission!
Monday, September 10th at 2 p.m.
Welcome Hall Mission
Multiservice Centre
4755D Acorn Street (corner De Courcelle)
Montreal (St-Henri), QC H4C 3L6

Since 1892, Welcome Hall Mission has been operating one of Montreal's largest men's shelters. Today, it also has a live-in rehabilitation program and offers free dental care to the homeless and low-income populations. Through its Family Services, food, clothing and other items are distributed to 800 families every week. Some 10,000 children from underprivileged neighbourhoods participate in our Children's Services activities and camp outings. Youth Services reaches out to homeless youth through counseling and hot meals and helps young pregnant street women through its Coeur à Soeur program.

Contact Information:

Marissa Mckenzie
Multimedia Coordinator
Welcome Hall Mission
514-523-5288 ext. 340
Cell: 514-743-6948