SAN DIEGO, CA--(Marketwire - Sep 5, 2012) - Recent statistics from the American Academy of Cosmetic Dentistry (AACD) report that 99.7 percent of Americans believe a smile is an important social asset. Nevertheless, similar studies show that over half of American adults are unhappy with their smile. Despite the economic downturn, Dr. James Salazar, a cosmetic dentist in San Diego, says he has noticed an increase in demand for aesthetic treatment at his practice as more patients are looking for an affordable solution to their dental needs through conservative procedures. Dr. Salazar says combining smaller, quicker treatments for a moderate smile makeover has become a recent trend amongst his patients, particularly those interested in porcelain veneers or dental bonding.

At their San Diego cosmetic dentistry practice, Mission Trails Dentistry, Dr. James Salazar and his partner Dr. Bradley Ross provide an assortment of procedures designed to help patients improve their smiles, as well as their self-confidence. He says more and more of his patients have begun requesting a conservative approach that utilizes minimal dental treatment to provide the optimal aesthetic results. Used in conjunction with one another, Dr. Salazar says cosmetic procedures such as Invisalign®, porcelain veneers, and teeth whitening can have a compounding effect to address multiple patient issues with less need to reshape or alter one's natural tooth structure.

Dr. Salazar says many cosmetic concerns can be addressed by treating just a few of the front teeth. He adds patients often opt for porcelain veneers and/or dental bonding as a remedy for short, chipped, or cracked teeth, while Invisalign®, can help straighten teeth and improve their overall appearance and structure. Dr. Salazar says Invisalign® can also be accompanied with several veneers or cosmetic bonding to put the finishing touches on a radiant smile. Additionally, he says nearly all of his patients choose to have their teeth whitened to help remove dark stains or discoloration.

Regardless of whether they are looking for a simple teeth whitening procedure or a comprehensive smile makeover, Dr. Salazar says achieving the most affordable, effective results requires patients to research their provider extensively. He encourages all patients to consult with an experienced and qualified cosmetic dentist, like himself, before undergoing any treatment. 

About James D. Salazar, DDS

Dr. James Salazar graduated from San Diego State University and earned his dental degree from the University of the Pacific - San Francisco Dental School. He is an Accredited Member of the American Academy of Cosmetic Dentistry, having dedicated several hundred hours to continued education, as well as a member of the American Dental Association, the California Dental Association, and the San Diego County Dental Society. Dr. Salazar has also trained with the Pankey Institute for advanced cosmetic dentistry and is a designated Invisalign® Premier Provider.

About Bradley A. Ross, DDS

A graduate of Oregon State University, Dr. Bradley Ross earned his dental degree from the University of Southern California School of Dentistry. He is a member of the American Dental Association, the California Dental Association, and the San Diego County Dental Society. Dr. Ross dedicates numerous hours each year to continuing his education, having taken a particular interest in performing cosmetic restorative crowns, bridges, and implant dentistry.

Located at 6902 Navajo Road in San Diego, CA, Mission Trails Dentistry can be reached at (619) 567-3894. It can also be contacted online via the website or

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