AURORA, IL--(Marketwire - Sep 5, 2012) - BERNINA of America, the world's premier manufacturer of sewing, embroidery and quilting machines, is pleased to announce its third and last WeAllSew Challenge in which participants will be entered into a sweepstakes for a chance to win a BERNINA 730 E sewing machine, valued at approximately $5,000 (retail). The challenge winner will also receive a $1,000 BERNINA gift certificate and a chance to be featured on BERNINA's

The theme of the third WeAllSew Challenge is "Break the Spell of Routine Halloweens!," in which participants are asked to upcycle the "scariest" items in their closet into a stylish new costume for the Halloween season. Those who would like to participate in the third WeAllSew Challenge can enter by visiting BERNINA of America's Facebook page where they'll find full instructions and rules. A photo of the finished project along with a brief description must be uploaded through the WeAllSew Challenge Application on BERNINA of America's Facebook page, between Thursday, September 6 and Monday, September 24.

The third WeAllSew Challenge winner will also have the chance to be featured in an article on, a blog designed for sewing enthusiasts of all ages to share a love of sewing through ideas, projects, patterns and tips, and inspire a whole new group of sewers. offers a place for sewers, embroiderers and quilters to connect with blog contributors and sewing experts. Readers will also find tutorials, easy step-by-step instructions, new product information and inspirational ideas, including ways to help those in need.

The third WeAllSew Challenge entries will be judged by a panel of BERNINA experts based on three criteria: the number of votes each project receives, the project description, and the finished project. The winner will be announced on the BERNINA Facebook page in Mid-October.

Additionally, anyone can enter the drawing for the grand prize BERNINA 730 E sewing machine, by filling out an entry form at participating BERNINA Dealers by Monday, September 24. The sweepstakes drawing will take place in October after the third challenge has ended. 

Founded in Switzerland more than 100 years ago, BERNINA is the world's premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA's leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 450 fully trained independent dealerships. In 2008, the company introduced the revolutionary BERNINA 830, a machine designed to change the home sewing industry. To learn more and to find a dealer, visit or call (630)978-2500.

Contact Information:

Media Contacts for BERNINA of America, Inc.:
Ryan Nangle

Doug Dusik