CHICAGO, IL--(Marketwire - Sep 6, 2012) - The Jellyvision Lab, creator of ALEX®, the virtual employee benefits counselor, today announced that its founder, Harry Gottlieb, will present his workshop titled, "Beat Benefits Bewilderment: Make Your Benefits Communication Simple and Engaging" on Monday, September 10th, 2-2:45 pm at the Benefits Forum & Expo in Phoenix, AZ.

Focused on defining the future of employee benefits, the 25th Annual Benefits Forum & Expo will look at innovative solutions for employers to manage their medical costs. In a health care climate where a lack of employee engagement can lead to costly benefits mistakes, Gottlieb's message couldn't be more timely. His workshop will offer proven communication strategies for inspiring employees to make truly informed and knowledgeable decisions about their best-fit medical insurance options. After the workshop, Gottlieb plans to work on his tan because he doesn't want to take any chances with those unpredictable Chicago autumns.

"If you present employees with complicated insurance information filled with jargon and legalese, they're just going to shut down and choose the same thing they got last year," Gottlieb said. "There's too much at stake now for companies to let that happen. Oh, and which Speedo do you think for Phoenix? Red or blue?"

Gottlieb founded Jellyvision in 1989 as a video game studio that used the principals of interactive conversation to create YOU DON'T KNOW JACK, a franchise that has delighted fans around the world for more than 20 years. The company has since expanded into marketing and corporate communication, and when Gottlieb realized in 2009 how interactive conversation could improve benefits communication, he created ALEX, the Jellyvision Benefits Counselor. Today there are more than 750,000 employees nationwide who appreciate how ALEX's blend of humor and benefits know-how helps them select their best-fit benefits options. With the impending launch of the ALEX mobile app, which will include modified medical module and Spanish language capability, those numbers are expected to rise.

To schedule a live demo of ALEX, The Jellyvision Benefits Counselor, call 312-340-6405 or email For employee benefits industry insight, follow ALEX on Twitter, YouTube, Google+, or join the LinkedIn Group.

About ALEX®, The Jellyvision Benefits Counselor
ALEX was developed by The Jellyvision Lab, a company perhaps best known for developing computer games like YOU DON'T KNOW JACK. Using their proprietary interactive communication platform, Jellyvision offers enterprises a cloud-based, virtual benefits counselor that is accessible to employees anytime, anywhere. To learn more about ALEX, please visit

About The Jellyvision Lab
If your company website has a lot to say and is currently doing it in a way that's too technical or filled with corporate jargon, marketing speak, impersonalized FAQs, and outsourced sales reps referring to massive binders of robotic text, then you should seriously consider calling The Jellyvision Lab today. For more information and sample work, visit

Contact Information:

For Media Contact:
Jackie Abramian
BridgeView Marketing (for Jellyvision ALEX)
Twitter: @jellyvisionalex