SCHAUMBURG, IL--(Marketwire - Sep 7, 2012) -

Flexera Software will demonstrate how to provision base level capability on a Femtocell device using FlexNet Operations to manage software entitlements and FlexNet Embedded at the device level to license the capability. In addition, they will demo how to unlock additional capability and capacity on the Femtocell and how to decommission premium features on the device. They will also discuss business models that can be employed to differentiate an intelligent device and generate new revenue streams through a more software-centric approach.

As the market for hardware becomes increasingly commoditized and squeezed by global competition, intelligent device manufacturers must simultaneously cut manufacturing costs, create more efficient, flexible and responsive supply chains, and uncover new revenue streams. Embedded software has emerged as a key strategy to do so. And software licensing and entitlements are the enabling technology empowering intelligent device manufacturers to productize, monetize and protect their intellectual property in embedded software.

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@FlexeraSoftware showcasing device provisioning of features and capacity using embedded software licensing at #IDF - stop by Booth #232

September 11-13, 2012

Intel Developer Forum
Moscone Center
San Francisco, California
Booth #232 in the Intelligent Systems Community

About Flexera Software:
Flexera Software is the leading provider of strategic solutions for Application Usage Management; solutions delivering continuous compliance optimized usage and maximized value to application producers and their customers. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive solutions -- from installation and licensing, entitlement and compliance management to application readiness and enterprise license optimization -- to strategically manage application usage and achieve breakthrough results realized only through the systems-level approach we provide. Flexera Software is a privately-held company and an investment of private equity firm Thoma Bravo, LLC. For more information, please go to:

Contact Information:

John Lipsey