CINCINNATI, OH--(Marketwire - Sep 12, 2012) - Datalliance announced today that BP Lubricants USA Inc. has selected Datalliance VMI as the platform for their Vendor Managed Inventory (VMI) program. BP Lubricants USA markets premium lubricants and business-building programs directly to leading retailers, independent lube operators, service providers and new car dealers. Brands include Castrol conventional, high mileage, synthetic blend and all-synthetic motor oils, as well as a range of commercial transport lubricants. BP Lubricants USA is a regional unit of Castrol, the UK-based lubricants firm owned by the global oil company, BP.

"We see Vendor Managed Inventory as a win-win for both our customers and ourselves," said Eric Aronowitz, BP Lubricants, USA Retail Solutions and Offer Manager. "The goal of our VMI program is to work even more closely with key customers to jointly build sales while at the same time improving inventory asset utilization. We chose Datalliance VMI as the foundation for our VMI program because Datalliance has a proven track record of helping companies launch successful VMI programs across many different industries. We also like the fact that Datalliance VMI is delivered using the Software-as-a-Service approach, enabling us to get up and running much more quickly and cost-effectively." 

Bob Jennings, Datalliance VP of Sales & Marketing, stated: "We're excited to have BP Lubricants as the newest member of our automotive and heavy duty industry community. We look forward to working with them and their customers to support their VMI program."

Other Datalliance customers in the automotive and heavy duty industry include leaders such as Baldwin Filters, Bendix, Champion Laboratories, Dayton Parts, Federal Mogul, Goodyear Engineered Products, Haldex, Meritor, SKF and many others.

About Datalliance

Datalliance is a leading provider of collaborative commerce services, and the world's largest independent VMI service provider. Delivered via the Internet using the 'Software as a Service' (SaaS) model, Datalliance solutions make it easy for suppliers and their customers to establish sales and inventory management relationships that fully align business objectives, improve collaboration, and streamline supply chain operations. Datalliance manages billions of dollars in orders, millions of SKUs, and thousands of locations for leading Fortune 1000 companies in a number of industries. For more information about Datalliance, visit

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Brian Lindner