MTG launches new pre-paid satellite pay-TV service in Ukraine

Modern Times Group MTG AB (publ.) (‘MTG’ or ‘the Group’), the international
entertainment broadcasting group, today announced that it has launched ‘UA.TV’,
a new pre-paid satellite pay-TV service in Ukraine. UA.TV is now being sold on a
monthly pre-paid basis and is available alongside MTG’s Viasat Ukraine satellite
pay-TV platform, which was launched in 2008. The new service complements Viasat
Ukraine’s existing premium satellite pay-TV subscription service and will
further extend the reach of the Group’s channels and services.
UA.TV will provide a basic channel package of 58 popular national and
international free-TV and pay-TV channels to customers who purchase a satellite
dish and receiver. The package includes Viasat’s own TV1000 Russian Kino, Viasat
Nature and Viasat Explorer channels, as well as third party channels such as
Discovery, children’s channel Detskiy, and national free-TV channels Pershy
Natsionalny, 1+1, Ukraine, STB and ICTV.

Subscriptions to the package will be sold for a pre-paid fee of UAH 39
(approximately EUR 3.70 based on current exchange rates) per 30 day period.
UA.TV will also offer two larger channel packages for higher fees but also on a
pre-paid basis.

Jørgen Madsen, President and CEO of MTG, commented: “The launch of UA.TV is the
next step in the development of our pay-TV business in Ukraine. The addition of
a new, separate, pre-paid mass market entry level pay-TV brand is intended to
make our services available to even more of the 19 million TV households in the
country, as the service is easily accessible to people who choose not to have
one of our more comprehensive subscription services.”

We have seen healthy growth on our satellite platform and this new service will
make use of the same technical, sales and customer support infrastructure, to
enable our channel offering and services to reach a wider segment of Ukrainian
viewers.”

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For further information, please visit www.mtg.se or contact:

Jørgen Madsen, President & Chief Executive Officer
Tel:                               +46 (0) 8 562 000 50

Matthew Hooper, Head of Corporate Communications & Planning
Tel:                               +44 (0) 7768 440 414
Email:                           investor.relations@mtg.se / press@mtg.se
Modern Times Group (MTG) is an international entertainment broadcasting group
with operations that span four continents and include free-TV, pay-TV, radio and
content production businesses. MTG’s Viasat Broadcasting operates free-TV and
pay-TV channels, which are available on Viasat’s own satellite platforms and
third party networks, and also distributes TV content over the internet. MTG is
also the largest shareholder in CTC Media, which is Russia’s leading independent
television broadcaster.

Modern Times Group is a growth company and generated record net sales of SEK
13.5 billion in 2011. MTG’s Class A and B shares are listed on Nasdaq OMX
Stockholm’s Large Cap index under the symbols ‘MTGA’ and ‘MTGB’.

The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Market Act and/or the Financial
Instruments Trading Act. It was released for publication at 08:00 CET on 25
September 2012.