Announcing the Launch of LevelUp White Label

BOSTON, MA--(Marketwire - Sep 26, 2012) - Businesses of the world: We know you're excited about mobile payments. We know you yearn for better analytics and enhanced customer engagement. We know you want to never pay a penny to process payments ever again.

And we're right there with you! So we put all that into LevelUp.

But, we also know that some of you want to fully brand the mobile experience for your customers. And up until now, if you wanted that, you basically had to build a whole mobile payment, loyalty and security infrastructure up from scratch. Doable... but hard. (Trust us, we'd know.)

Luckily, starting today, you can have your cake and eat it too. And maybe even pay for it with LevelUp! Any business can now have a fully white-labeled, custom-branded mobile payment app, running on the best-in-class LevelUp payment infrastructure.

It's all the benefits of LevelUp, with all the strength of your brand in your very own mobile payments and loyalty app.

So, how does it work? Two choices:

• Built By LevelUp: LevelUp has a crack team of amazing designers and rockstar developers that can create a custom mobile payment / loyalty app for you in weeks, not years.
• Build It Yourself: We're launching an SDK over the next couple months that will enable third party developers to build the app entirely themselves or bake LevelUp functionality into an existing app.

We think it's sweet. And our use of the word "sweet" is intentional, since we're kicking off our launch with the fun, fashionable DC-area foodie haven, sweetgreen.

"Lots of our partners have great brands, epic brands with some serious cult followings (take me to your leader...). They've told us they want LevelUp's unique combination of mobile payments and loyalty-driving campaigns, but they've got to make it their own," said LevelUp Chief Ninja Seth Priebatsch. "LevelUp White Label gives them exactly that. The full functionality of LevelUp on the backend, with a fully branded experience on the front end. It's exactly what sweetgreen wanted and we're delighted that they'll be the first white-labeled LevelUp app to launch."

"At sweetgreen, we believe in creating experiences that go beyond the transaction. LevelUp's white label solution allows us to reward loyal customers in ways that align with our brand and emphasize the same consumer experience we offer in our restaurants: one of quality, ease and service," says Nathaniel Ru, sweetgreen co-founder. "Like our customers, we're big fans of utilizing technology to make this process simpler and more convenient."

Want a sneak-peek of what the sweetgreen app will look like? You'll have to wait until early next year for sweetgreen to release the full version, but check out the teaser images with this release.

So, if you want a custom-designed mobile payment app with the strength of LevelUp's tech and your brand combined, you know who to call. Ghostbusters! Or, for faster response times, just give us a shout at enterprise@thelevelup.com and we'll tell you all about LevelUp White Label.

About LevelUp
LevelUp is a revolutionary new way to pay. Users pay with their phone, saving time and money. Businesses pay 0% payment processing fees and re-invest those savings into growing their businesses by attracting new customers and bringing them back. LevelUp is a part of SCVNGR, which is backed by Google Ventures, Balderton Capital, Continental Advisors, Highland Capital, Transmedia Capital and T-Venture, the venture arm of Deutsche-Telekom.