LOS ANGELES, CA--(Marketwire - Oct 2, 2012) - Laurinda Spear and Marisa Fort are taking on the design world one industry at a time! The mother-daughter powerhouse who are part of the international architecture firm, Arquitectonica, (http://arquitectonica.com) have applied their exquisite design sensibility to the fashion scene with the launch of their online store, ArquitectonicaSHOP (www.arquitectonicashop.com). The duo, inspired by the distinctive and wide-ranging architecture of the esteemed firm Arquitectonica, transfer their modern design aesthetic to stylish fashion-forward accessories. ArquitectonicaSHOP features an impressive array of silk ties and scarves, which combine modern, geometric patterns and colors in unexpected and unique ways.

Arquitectonica is recognized for its contributions to the fields of architecture, interior design, and landscape architecture; Spear, Fort and their team of designers embark on this new venture with the hope that the hundreds of graphic patterns that they have developed for larger scale projects can make an impact on the fashion world. With a keen interest in the relationship and similarities between fashion and architecture, these women bring a broad knowledge of design to these smaller scale products. The atypical perspective on fashion of this notable mother-daughter team is reflected brilliantly in this collection, which aspires to add unexpected flair to any ensemble. ArquitectonicaSHOP gives design and fashion enthusiasts the platform to experiment with sophisticated fashion accessories in a whole new way.

"We're not looking back, nor forward; we're current," said Laurinda Spear.

For more information on ArquitectonicaSHOP, visit http://www.arquitectonicashop.com or to interview Laurinda Spear and Marisa Fort, contact Los Angeles Publicist Eileen Koch of Eileen Koch & Company INC., a PR, Marketing and Branding Firm, at 310.441.1000 or Eileen@eileenkoch.com. Visit www.eileenkoch.com.

Contact Information:

To interview Laurinda Spear and Marisa Fort, contact
Eileen Koch
Eileen Koch & Company INC.