iGR's New Research Shows That 18 Percent of Subscribers Say Their Network Quality Has Improved in the Last 12 Months
AUSTIN, TX--(Marketwire - Oct 3, 2012) - At the PCIA 2012 Wireless Infrastructure Show in Orlando, FL, Iain Gillott, president and founder of iGR, presented preliminary results of a new research study on consumer perceptions of cellular network quality.
Rather than simply ask how satisfied consumers are with their cellular network services, iGR's new study identifies the drivers of cellular network satisfaction and what the industry can do to effectively improve the networks in the eyes of consumers. iGR presented preliminary results of the study at the PCIA Wireless Infrastructure Show -- the full study will be available later in October.
Preliminary results of iGR's new study show that:
"This new research shows just how important the mobile data network experience has become to consumers, and how much the industry has improved the quality in the last 12 months," said Iain Gillott, president and founder of iGR, a market research consultancy focused on the wireless and mobile industry. "iGR's data shows that when a consumer purchases a new smartphone, they expect a corresponding improvement in mobile data experience. The challenge for the wireless industry, therefore, is to realize this expectation. We expect that small cell architectures, flexible backhaul solutions and hetnets will be important components of the industry's strategies."
The full study will be available from iGR later in October. For additional details on the study, please contact Iain Gillott at iain@iGR-inc.com or through the iGR website at www.iGR-Inc.com.
About iGR
iGR is a market strategy consultancy focused on the wireless and mobile communications industry. Founded by Iain Gillott, one of the wireless industry's leading analysts, in late 2000 as iGillottResearch, iGR is now entering its twelfth year of operation. iGR continuously researches emerging and existent technologies, technology industries, and consumer markets. We use our detailed research to offer a range of services to help companies improve their position in the marketplace, clearly define their future direction, and ultimately improve their bottom line.
A more complete profile of the company can be found at www.igr-inc.com.
Contact Information:
Contact iGR
Iain Gillott
(512) 263-5682