WASHINGTON, DC--(Marketwire - Oct 8, 2012) - Cash America International, Inc. (NYSE: CSH), in partnership with Washington, D.C.-based Community Financial Education Foundation (CFEF), recently launched financial education websites to its customers. The MyStartingPoint.com program provides a step-by-step process to teach users about budgeting and saving, banking, borrowing money and credit management.

Launched for Cash America and its two affiliates, SuperPawn and Cashland, the MyStartingPoint.com program is CFEF's acclaimed financial educational outreach initiative. It offers interactive, fully customized financial lessons tailored to each individual's needs.

"We believe it is imperative that consumers have a thorough understanding of their financial options and how to build successful and lasting relationships within the financial community," said Cash America's Vice President of Public Relations and Corporate Communications Yolanda Walker. "Financial well-being is critical to every individual and information can make the difference between financial freedom or failure; and we're happy to partner with CFEF to provide this valuable resource to the public."

Users complete financial surveys, read relevant articles and watch videos that teach them to better manage their money and be more financially responsible.

"It is the number one mission of CFEF to ensure that consumers everywhere can have access to information that will contribute towards personal financial health," said Executive Director of Community Financial Education Foundation Jane DeMarines. "We applaud Cash America in sharing this objective and making MyStartingPoint.com a part of their own campaign to educate consumers."

About Community Financial Education Foundation
CFEF, a 501(c)3 non-profit, is a leading innovator in the field of financial education, educating consumers and connecting them to financial products and services that help to inform and improve their behavior.

About Cash America
As of June 30, 2012, Cash America International, Inc. operated 1,086 total locations offering specialty financial services to consumers, which included 790 lending locations (including one unconsolidated franchised location) in 23 states in the United States under the names "Cash America Pawn," "SuperPawn," "Pawn X-Change," "Cash America Payday Advance," and "Cashland," and 195 pawn lending locations in 21 jurisdictions in central and southern Mexico under the name "Prenda Fácil." The Company also operated 95 unconsolidated franchised and six Company-owned check cashing centers operating in 16 states in the United States under the name "Mr. Payroll" as of June 30, 2012. Additionally, as of June 30, 2012, the Company offered consumer loans over the Internet to customers in 32 states in the United States at http://www.cashnetusa.com and http://www.netcredit.com, in the United Kingdom at http://www.quickquid.co.uk and http://www.poundstopocket.co.uk, in Australia at http://www.dollarsdirect.com.au, and in Canada at http://www.dollarsdirect.ca.

Contact Information:

Cash America Media Contact:
Pam Tate
Public Relations Manager
817-570-1611 (o)
214-293-1956 (c)

CFEF Media Contact:
Jane DeMarines
Executive Director