WALTHAM, MA--(Marketwire - Oct 9, 2012) - It's estimated that 226,870 women will be diagnosed with breast cancer this year alone, and in honor of National Breast Cancer Awareness Month, GSN Digital is proud to continue its partnership with The Breast Cancer Research Foundation® (BCRF) to raise much-needed funds to support breast cancer research. During the month of October, players can participate by playing casual games on GSN.com or competing in GSN's cash competitions to raise money for BCRF. Since 2004, GSN Digital has raised over $900,000 that has been distributed to breast cancer charities, and is hoping to push that cumulative total to $1 million this year.

WHO: GSN Digital (gsn.com)

WHAT: Since 2007, GSN Digital and The Breast Cancer Research Foundation have teamed up to give game lovers a fun way to raise money to help find a cure for breast cancer. GSN Digital offers two ways to get involved. Visitors to GSN.com can answer trivia questions and play casual games like BINGO Blitz, Lingo and Mahjongg Dimensions for Oodles, GSN's virtual currency redeemable for gift cards and prizes. Through GSN's Oodles for Breast Cancer Awareness program, players can redeem their Oodles for donations of $5 and $10 to BCRF. Additionally, players who prefer to compete for cash can raise money for BCRF through GSN's Play to Defeat Breast Cancer program. Players enter online tournaments in games including Wheel of Fortune, SCRABBLE® Cubes and Bejeweled® 2, from which 10 percent of the entry fee goes to BCRF. 

WHERE: To participate in GSN's Oodles for Breast Cancer Awareness program or Play to Defeat Breast Cancer, please visit www.gsn.com/bcrf.

WHEN: Play to make your donations today! The programs run year-round, but additional games and tournaments will be featured throughout the month of October.

About GSN
GSN is a multimedia entertainment company that offers original and classic game programming and competitive entertainment via its 75-million subscriber television network and online game sites. GSN's cross-platform content gives game lovers the opportunity to win cash and prizes, whether through GSN's popular TV game shows or through GSN Digital's free casual games, mobile and social games, and cash competitions. GSN is distributed throughout the U.S., Caribbean and Canada by all major cable operators, satellite providers and telcos. GSN and its subsidiary, WorldWinner.com, Inc., are owned by DIRECTV and Sony Pictures Entertainment. For further information, visit GSN at www.gsn.com.

About The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation®, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In October 2012, BCRF will award $40 million to 197 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China. With 91 cents of every dollar spent by BCRF directed towards breast cancer research and awareness programs, BCRF remains one of the most fiscally responsible charities in the country. For the tenth time since 2002, it has earned 4 stars from Charity Navigator. Additionally, BCRF is the only cancer organization rated an "A+" by CharityWatch. For more information about BCRF, visit www.bcrfcure.org.

Contact Information:

Contact information:

Annie Perkins
SHIFT Communications

Allison Rynak
GSN Digital