AUSTIN, TX--(Marketwire - Oct 9, 2012) - Today at the fifth annual SpiceWorld conference, Spiceworks™, Inc. unveiled the new Spiceworks Dashboard, a tool that gives technology vendors a real-time, at-a-glance view of what IT professionals are saying about their products and services and the moves competitors are making within the world's largest IT community. These new capabilities help technology vendors better understand what IT professionals think about their offerings and how they stack up against the competition.

"With Spiceworks, we've given the world's largest community of IT professionals the platform they need to discuss and manage everything IT, for free," said Jay Hallberg, co-founder and vice president of Marketing at Spiceworks. "Now, we're helping technology vendors understand what IT professionals think about their products so they can make better marketing and product development decisions."

The Spiceworks Dashboard gives business executives, marketers and product professionals a comprehensive look at what more than 2.2 million IT professionals around the world are saying about their company, products, and competitors within their market. The dashboard is available for free and includes an intuitive way to view:

  • Competitive ranking: provides vendors with detailed information on their market presence, growth rates and other stats relevant to their category. 
  • Product discussions, ratings and reviews: tells vendors what IT professionals are saying about their products and how users are rating them.
  • Competitive intelligence: provides a snapshot of how a vendor's conversations, contributions, and product reviews compare to competitors in their category.
  • Daily alerts: keep vendors updated on the latest conversations about their company, competitors and market.

"The Spiceworks Dashboard is the most helpful tool we have to manage our business presence in the SMB IT marketplace," said Calen Holbrooks, audience marketing manager, Microsoft. "The dashboard helps us stay on top of conversations happening about our company and products and gives us quick and valuable information on how we, and some of our competitors, are doing in the Spiceworks Community."

The Spiceworks Dashboard is initially available for analysis in two technology categories, Hosted Email and Online Backup, at Additional categories will be introduced later this year and in 2013.

About SpiceWorld
Now in its fifth year, the sold-out SpiceWorld user conference draws attendees from small and mid-sized businesses around the world, including more than 450 in-person attendees and another 6,000 attending the event through live video feeds. The event features break-out sessions, expert discussions and topics voted on by the Spiceworks Community. Sessions include in-person talks with Spiceworks' founders and product developers, top technology vendors and industry experts. SpiceWorld keynote and general sessions can be viewed online at SpiceWorld sessions for technology marketers can be viewed at:

About Spiceworks
Spiceworks connects 2.2 million IT professionals with more than 1,200 technology brands to simplify how IT professionals discover, buy and manage nearly $400 billion in technology products and services each year. Headquartered in Austin, Texas, Spiceworks is backed by Adams Street Partners, Tenaya Capital, Institutional Venture Partners (IVP), Shasta Ventures and Austin Ventures. For more information visit

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Spiceworks is a trademark and Voice of IT is a registered trademark of Spiceworks, Inc. All other names may be trademarks or registered trademarks of their respective owners.

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Media Contact:
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