TORONTO--(Marketwire - Oct 9, 2012) - According to the most recent statistics from the American Society of Plastic Surgeons (ASPS), facelifts are the fifth most popular cosmetic surgical procedure, with almost 120,000 performed in 2011. Having increased in demand by over five percent, Dr. Lawrence Tong and his Toronto plastic surgery practice say the rising demand for facial rejuvenation and facial lifting treatments has necessitated improved patient education as well as an increase in awareness about the complexities of the procedure.

As a board-certified plastic surgeon in Toronto, Dr. Tong focuses on a wide variety of treatments ranging from nonsurgical injections such as BOTOX® Cosmetic to breast augmentation and the mommy makeovers. He says patient education is an essential part of the plastic surgery process, and one he promotes no matter what procedure patients are interested in. For facelifts in particular, Dr. Tong says patients should be aware of how the procedure is performed and how plastic surgeons strive to create the most natural, youthful outcome possible before they choose to undergo any treatment.

"The most common concern amongst my facelift patients is the desire to look younger but with a natural appearance," says Dr. Tong. "When I perform a facelift procedure, there are two tissue layers that are lifted and tightened: the inner 'muscle' layer and the skin. Most of the lift effect is attained by lifting the inner layer, and the skin is just 'redraped' in a more fitted way. This creates a more natural appearance by avoiding tension on the skin."

The nomenclature for the various facial lifting procedures can be confusing to the non-medical public. Dr. Tong says many people are unaware that there are a number of lifting procedures for the face and neck that are tailored to different concerns. With a facelift, he creates two incisions: one in front of the ear and another behind the ear, lifting both the face itself as well as the neck. Dr. Tong says a mini facelift procedure involves one incision just in front of the ear and is mainly intended for people whose necks have not aged enough for them to need the full facelift. The neck lift is performed using one incision behind the ear. The extended neck lift is a hybrid option for patients who want to fix the neck and also the jowls in the lower face.

Regardless of the lifting method employed, Dr. Tong says he is able to use innovative methods for reducing scars thanks to the continued advancements in the field of cosmetic enhancement. He says by placing incisions in well-hidden areas, such as the natural curves or creases of the face, patients can enjoy a more flawless appearance following their surgery. Also, using meticulous closure techniques, Dr. Tong says scarring can be limited and scarcely noticed in most situations, although the final outcome is also dependent upon how each person heals.

As with any medical procedure, Dr. Tong says performing a facelift, neck lift, or other facial rejuvenation requires the skilled hand of a board-certified surgeon. By selecting a dedicated, experienced practice, he says a patient can achieve a natural-looking result that enhances the vibrancy and youthfulness of their face.

About Lawrence Tong, MD, FACS, FRCSC

Dr. Lawrence Tong attended undergraduate studies at the University of Western Ontario and received his medical degree from the University of Toronto. He completed his plastic surgery residency at the University of Michigan Medical Center during a seven-year training program. Dr. Tong is board-certified by the American Board of Plastic Surgery and the Royal College of Physicians and Surgeons of Canada. He is a member of the American Society of Plastic Surgeons and the American Society for Aesthetic Plastic Surgery. He is on faculty at the University of Toronto, Division of Plastic and Reconstructive Surgery. Each year he dedicates numerous hours to his continued resident/fellow education and active plastic surgery research.

Located at 199 Avenue Road in Toronto, Ontario, The Yorkville Institute of Plastic Surgery can be reached at (416) 972-0999. It can also be contacted online via the website

Contact Information:

Rosemont Media

(858) 200-0044