CHICAGO, IL--(Marketwire - Oct 10, 2012) - The National Cancer Institute estimates that a total of 40,250 men and women will be diagnosed with oral or pharynx cancer in 2012. In response to the high rate of diagnoses, Dr. Sheldon Seidman utilizes a preventative oral cancer screening technology known as the VELscope system at his cosmetic dentistry practice in Chicago. The device is designed to help dentists detect early cases of potentially carcinogenic tissue in order to prevent any harmful cells from spreading. Dr. Seidman says the VELscope system is very effective at locating unhealthy tissue areas, and he often recommends that patients undergo the screening as a preventative measure. He also adds that he believes the state-of-the-art technology raises the quality of care at his practice and helps to enhance each patient's overall oral health.

During an oral cancer screening with the VELscope system, Dr. Seidman shines the device directly into a patient's mouth to look for abnormalities. Healthy tissue reflects light in distinctive patterns while unhealthy tissue absorbs light, often indicating a potential problem area, says the Chicago cosmetic dentist. Due to the power of the VELscope's bulb, he adds that patients do not have to swish an ill-tasting, chemically-enhanced liquid around their mouths to reflect light as they do prior to similar cancer-screening alternatives. Additionally, Dr. Seidman says the screening is generally less expensive than other alternatives and takes roughly five minutes to complete.

Following the screening, Dr. Seidman says his recommendations for any further action vary case by case depending upon the extent of the perceived problem. When considering an oral cancer screening with the VELscope system, the Chicago dentist adds that patients should always consult with an experienced and qualified dentist to ensure the safest, most advanced treatment. He says patients should feel a sense of commitment from their dentist and make certain he or she will do everything in his or her power to help them achieve optimal oral health in an ethical manner.

About Sheldon Seidman, D.D.S.

A graduate of Northwestern University Dental School, Dr. Sheldon Seidman has completed cosmetic dentistry training at both the Pacific Aesthetic Continuum and the Las Vegas Institute for Advanced Dental Studies. He is the past president of the North Side Branch of the Chicago Dental Society and a current member of the American Dental Association and the American Academy of Cosmetic Dentistry. As a leader in the field of cosmetic dentistry, Dr. Seidman frequently lectures to his fellow professionals worldwide on the latest dentistry techniques. He is dedicated to growth through continued education and strives to enhance each patient's overall dental experience, regardless of whether they are undergoing a routine cleaning or smile makeover with dental implants and teeth whitening.

Dr. Seidman's Chicago practice is located at 400 N. Michigan Avenue, Suite 1014, Chicago, Illinois 60611 and can be reached via phone at 312-644-4321. He and his staff can also be contacted online at and

Contact Information:

Rosemont Media

(858) 200-0044