PHILADELPHIA, PA--(Marketwire - Oct 26, 2012) - FreshDirect, a leading online retailer of fresh foods and grocery items, announced today that the company celebrated reaching their 1,000th customer in Philadelphia on October 25. In honor of FreshDirect's 1,000th customer and as part of their ongoing partnership, FreshDirect will make a $1,000 donation to Philabundance to help support their critical food shortage

"We are thrilled to have been embraced by the Philadelphia community so quickly, and are so glad Center City residents are enjoying the new premium standard in online quality grocery delivery," said Jason Ackerman, FreshDirect's Co-Founder and CEO. "This Friday, October 26, we will expand our delivery service to the University City area (zip code 19104), and even further into the greater Philadelphia area in early 2013."

After serving the New York Metro area for the past decade, FreshDirect launched in Philadelphia on October 1, and since then, has been welcomed with open arms by the City of Brotherly Love. Philadelphians are now enjoying FreshDirect's signature farm-fresh produce, custom-cut meat, seafood and deli items, bakery-fresh pastries and breads, local foods, all-natural and organic foods, coffee, and freshly made meals.

"FreshDirect's decision to grow and expand delivery to more and more neighborhoods throughout Greater Philadelphia has been enthusiastically received by the local community," said Tom Morr, president & CEO of Select Greater Philadelphia. "We congratulate FreshDirect as they celebrate their 1,000th customer in Philadelphia and look forward to great growth and great fresh food for all."

FreshDirect began partnering with Philabundance the first day FreshDirect opened for business in Philadelphia, and as such, is keenly tied to supporting the organization's fight against hunger and other issues they are currently facing. Beginning October 25, Philabundance put out a call to all local organizations, companies, and individuals to help address the dry food shortages, now at an all-time high. The demand for food assistance is growing while dry food donations are critically low. It is becoming more and more difficult for Philabundance to acquire dry food donations due to recent weather conditions, increasing food prices, inefficiencies in manufacturing and high gas prices, all of which compound the food shortage problem. FreshDirect is the first company to answer this call and help ease this food shortage through its $1,000 donation, which will help provide 2,000 meals for people in need of food. 

"We are committed to supporting important organizations like Philabundance in all the communities we serve, and couldn't be happier to offer our assistance by answering the call to assist in this dry food shortage crisis," said David McInerney, Co-Founder of FreshDirect. "Our 1,000th customer milestone gives us just one more reason to give back by aiding Philabundance in hunger relief." 

FreshDirect is a premium online fresh food and grocery retailer with no brick and mortar store. Fresh food is directly sourced from a range of organic, sustainable, grass-fed, heritage-breeds, and fair-trade farmers and organizations across the United States, with many located within a 300-mile radius of our service area. Quality ratings help consumers determine exactly how fresh the items are upon purchase, before they are hand-packed, loaded onto refrigerated trucks and delivered directly to their doorsteps. Customers can register by logging onto the company's website,

About FreshDirect
FreshDirect is a leading online grocer in the U.S., delivering premium quality fresh-from-the-farm foods and brand-name groceries to customers in the greater New York, New Jersey, Connecticut metro area and Philadelphia, Pennsylvania. With a more than 2,000-member workforce that is still growing, FreshDirect places an emphasis on nutritious, delicious meals and convenient services that allow customers more time to live healthy lives. FreshDirect aspires to be a valued corporate partner in all communities in which it serves.

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