Gumas Receives Small Business Award for Work Promoting Challenger Brands
SAN FRANCISCO, CA--(Marketwire - Oct 30, 2012) - Gumas Advertising (www.gumas.com) has been singled out by the San Francisco Chamber of Commerce to receive the 2012 excellence in Business Award (Ebbie) for its work promoting "Challenger Brands." The Award was presented to John Gumas, founder of Gumas Advertising, at the annual Ebbie Awards Gala held at the St. Francis Hotel in San Francisco.
Gumas Advertising was chosen for its work developing integrated branding, marketing, and advertising campaigns for "Challenger Brand" companies of all sizes and industries that find it challenging to differentiate themselves within their market and/or compete against better funded competitors. The Award provides validation for Gumas Advertising's commitment to helping clients take on their better funded competitors by using unique tactics and more focused marketing and sales focused strategies. Gumas has developed a number of innovative tools and techniques to help its clients effectively compete against larger brands, such as identifying their true market differentiators using Targeted Research Uncovers Evidence (TRUE™).
"We are especially proud to receive this very prestigious award from the San Francisco Chamber of Commerce. Although we are a national agency, San Francisco is our home town and we appreciate recognition from our peers even more," said John Gumas. "We hope that our creativity and success serves as an example to other Bay Area businesses."
Gumas is a nationally recognized and award-winning full-service marketing agency specializing in developing integrated branding, advertising and interactive marketing campaigns. The firm specializes in Challenger Brand strategies that help clients identify what makes their value unique and capitalizing on those differentiators to effectively compete and win against better funded competitors.
For more information, visit www.gumas.com.
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