WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - Oct. 30, 2012) - Snipp Interactive Inc. (www.snipp.com) (TSX VENTURE:SPN), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol SPN), today released a Halloween-themed 'Face-in-the- Hole' campaign. Snipp and its clients plan to utilize the technology for generating revenue. The campaign is currently live and users can experience it by sending a picture of a face and the word "FACE" through messaging (MMS) to 76477 in the United States but can be tested anywhere in the world by emailing face@snipp.com.

Through this innovative 'Face-in-the-Hole' technology, brands will be able to take advantage of the growing interest in mobile photo sharing, as evidenced by the popularity of consumer applications such as Instagram (now owned by Facebook), Lightbox, Picplz, Scan and Dailybooth, but with increased control of the customer experience by the brand and most importantly, without the need to download a mobile app.

Snipp has created a custom set of Halloween-themed images celebrating the holiday. Mobile phone users can try it by taking a photo of someone's face (or their own) using their mobile phone and send it with the word "FACE" by MMS to 76477 (in the United States only). Users outside of the United States can email the photo to face@snipp.com. They will receive back their surprise Halloween photo and can share with friends on Facebook and Twitter.

Atul Sabharwal, CEO of Snipp said: "What better way to celebrate the Halloween season with some mobile-enabled treats? This campaign is another example of how versatile our image recognition solution is. We look forward to continuing to create innovative campaigns with our clients."

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with a full suite of mobile marketing services in North America, and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers. Snipp Interactive Inc. is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

Disclaimer for Forward-Looking Information

This press release contains forward-looking statements and information that are based on the beliefs of management and reflect Snipp Interactive Inc.'s current expectations. When used in this press release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology are intended to identify forward-looking statements and information. The forward-looking statements and information in this press release include information relating to the closing of the Qualifying Transaction. Such statements and information reflect the current view of Snipp Interactive Inc. with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and Snipp Interactive Inc. undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.

Snipp Interactive Inc. cautions that the foregoing list of material factors is not exhaustive. When relying on Snipp Interactive Inc.'s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. Snipp Interactive Inc. has also assumed that material factors will not cause any forward-looking statements and information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

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Contact Information:

Snipp Interactive Inc.
Anthony Durkacz
(416) 720-4360