Democrats Are 3X More Likely Than Republicans to Use Mobile Devices to Get Political Information, New Mobile Political Study Reveals
NEW YORK, NY--(Marketwire - Nov 1, 2012) - A new survey of likely voters showed that the vast majority of them have accessed and shared political information on their mobile devices. The survey conducted by researchers at Quinnipiac University in partnership with AdTheorent, the creator and operator of the world's first Intelligent Real Time Bidding (RTB)-enabled mobile ad network, revealed:
"Mobile computing, smartphones and tablet devices are having a profound impact on how people access news and information that affects their lives -- weather, local news, political news, entertainment, etc.," said Dr. Anthony Asare, Assistant Professor of Marketing and Advertising, Quinnipiac University. "With 81% of respondents using their mobile device to access political news, we now have data that backs up what we suspected -- people are increasingly using mobile devices to access political news and content."
"The Quinnipiac-AdTheorent political study may be a useful data point for brand marketers: make mobile ads relevant and timely to your audience. The mobile medium allows brands to communicate with consumers on a very personal level, and when they do that, consumers will engage," said Mark Severini, CMO, AdTheorent.
The full study is available online at http://www.adtheorent.com/mobile-politics-survey-2012.php
About ADTHEORENT
ADTHEORENT is the world's first truly intelligent Real Time Bidding (RTB) enabled mobile ad network, powered by a platform built from the ground up to address the specific needs of the mobile advertising ecosystem. ADTHEORENT's mobile platform analyzes extensive publisher and consumer data to deliver the most effective mobile impressions for marketers and advertisers. For more information visit: www.adtheorent.com
Contact Information:
For additional info or to speak with AdTheorent executives, please contact:
Jeff Rutherford
Wise Public Relations
T: 413.475.0087
E: jeff@wisepublicrelations.com