Snipp to Host Panel on November 8th at ad:tech New York, the Leading Digital Marketing and Technology Conference

WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - Nov. 1, 2012) - Snipp Interactive Inc. (www.snipp.com), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN), today announced that they will be hosting a panel at ad:tech New York on Thursday, November 8th at 11:00 am.

As the premier event in digital marketing, ad:tech gathers industry professionals to network, exchange valuable ideas, and learn about innovative marketing techniques. This event gives attendees the tools and techniques needed to stay ahead in digital's fast-changing world and is expected to gather over 10,000 marketers over the course of two days.

Snipp's panel, "Call and Response", will give audiences insight into how mobile can be effectively utilized to collect customer and user data. Moderated by Snipp's COO John D. Fauller, "Call and Response" will feature a number of distinguished panelists from a variety of industries:

• Bethany Sanker, Marketing Manager, James Hardie Building Products
• Benjamin Podoswa, CEO, Seccion Amarilla
• Julie Renwick, Senior Partner, Executive Director, Mobile, Ogilvy & Mather
• Matt Kammerait, Product Manager, Interactive Print Solutions, Quad Graphics

Panelists will discuss how they see mobile marketing evolving, with a particular focus on the notion of utilizing mobile to not just give information to users, but to learn more about them.

Thus far the focus of mobile has been the immediacy of engagement and interactivity it provides to marketing campaigns. What has been (relatively) underappreciated is its effectiveness as a medium for capturing valuable customer demographic, behavioral and purchase data, thereby providing brands with a wealth of information on who their customers are and what they are doing. "Call and Response" will look to provide attendees with perspectives on industry best practices around data collection as well as interesting and innovative examples of how companies are going about collecting customer data through mobile.

Atul Sabharwal, CEO of Snipp said, "In many ways, the evolution of mobile mirrors that of the Web more broadly: in the early days websites would primarily be used for publishing information out, and it is only now that audiences and brands have come to accept - and expect - rich mechanisms for data collection and extensive ways in which that data is utilized not just for brand marketing purposes but for consumer benefit as well. The same thing seems to be happening in mobile, only much faster!"

"We are very excited to have a such a strong presence at ad:tech New York and are fortunate to have such a distinguished group of panelists joining us on stage."

Snipp will also be hosting a booth on the exhibition floor (Booth #1846) and will be giving away an iPad Mini through an exclusive mobile-enabled contest!

Snipp has a limited number of expo passes available for distribution. Shareholders wishing to attend can send an email to investors@snipp.com to request a pass. Passes are subject to availability and will be issued on a first come first serve basis.

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with a full suite of mobile marketing services in North America, and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers. Snipp Interactive Inc. is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

Disclaimer for Forward-Looking Information

This press release contains forward-looking statements and information that are based on the beliefs of management and reflect Snipp Interactive Inc.'s current expectations. When used in this press release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology are intended to identify forward-looking statements and information. The forward-looking statements and information in this press release include information relating to the closing of the Qualifying Transaction. Such statements and information reflect the current view of Snipp Interactive Inc. with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and Snipp Interactive Inc. undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.

Snipp Interactive Inc. cautions that the foregoing list of material factors is not exhaustive. When relying on Snipp Interactive Inc.'s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. Snipp Interactive Inc. has also assumed that material factors will not cause any forward-looking statements and information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.