Mobivity and Florida Citrus Sports Announce Two-Year Partnership for Capital One and Russell Athletic College Bowl Games

PHOENIX, AZ--(Marketwire - Nov 5, 2012) - Mobivity Holdings Corporation (OTCQB: MFON), an award-winning provider of patented mobile marketing technologies and solutions, is excited to announce a partnership with Florida Citrus Sports to cover four bowl games over the next two years. During each game Mobivity will work with Florida Citrus Sports to encourage fan engagement for both the Capital One Bowl (http://capitalonebowl.floridacitrussports.com/) and the Russell Athletic Bowl (http://russellathleticbowl.com/), allowing fans to interact with Florida Citrus Sports using their patented mobile marketing platform, as well as in-stadium HD graphics for live polling and interaction during sporting events.

Michael Falato, Senior VP of Sales and Business Development for Mobivity, stated, "We couldn't be more excited about working with the Florida Citrus and Tangerine Sports Associations. College-aged individuals are some of the most active in the mobile world, and we're looking forward to seeing heightened engagement and fan interaction for the Capitol One and Russell Athletic Bowl games.

Mobivity will be developing and managing two real-time HD video board graphics for each of the two bowl games over the two-year contract. Mobivity's patented and award-winning Display technology will allow Florida Citrus Sports to engage fans during each event through high-definition graphics that will display polls, voting, and contests aimed to increase fan engagement before, during, and after events.

"We are always looking to enhance the fan experience at our games, and Mobivity's services help us to stay proactive in the mobile space," said Steven Hogan, CEO of Florida Citrus Sports. "Fans are now accustomed to using cell phones to interact during a sporting event, and together with Mobivity we can give them this opportunity."

Mobivity (http://www.mobivity.com/display) is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier-premium SMS billing systems. Additionally, Mobivity offers a unique graphical system through their patented Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity's past and current clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.