Brands Using Social With Holiday Campaigns Result in 30 Percent More Visits
DETROIT, MI--(Marketwire - Nov 21, 2012) - It's not just the most wonderful time of the year; it also happens to be one of the most competitive...for brands, that is. ePrize, the leader in multi-channel engagement, today announced that consumers spend an average time of 10 minutes, 20 seconds with brands running a holiday campaign powered by the company's social platform. Consumers are also returning an average of 6.28 times when an instant win component is included. Overall, holiday-focused programs containing a social media element are resulting in approximately 30 percent more campaign visits than those without a social element.
"Q4 is always the busiest time of the year for consumer-facing brands," said Matt Wise, ePrize CEO. "Brands are looking for new and innovative ways to build relationships with consumers and ultimately gain share of wallet. As consumers rush through the holiday season, our stats show that brands are benefitting from this extended online engagement along the consumer's path to purchase."
ePrize will power dozens of holiday-themed gamification and social campaigns for brands this year, showcasing a growing trend. Examples of brands launching holiday campaigns powered by ePrize this season include:
The campaigns mentioned above are just two examples of brands looking to extend engagement with consumers this year through ePrize's multi-channel technology. ePrize's mobile engagement and social loyalty tactics have been proven to double or even triple basket size, and can be seamlessly integrated into a brand's social, mobile and web properties through ePrize's proprietary technology.
ePrize is the global leader in digital and mobile engagement. The company's multi-channel engagement solutions enable the world's largest brands to continue the dialogue from web to social to mobile, all the way to POS on a single unified platform. Last year, more than 50% of the Fortune 500 and many world-class agencies relied on ePrize's creative, technology and legal services. Since 1999, ePrize has created thousands of promotions, CRM and loyalty campaigns in 44 countries for clients like Coca-Cola, Microsoft, The Gap, MillerCoors, Lenovo, NHL, Yahoo!, P&G and AT&T. Headquartered in Detroit, ePrize also has offices in New York, Chicago, Los Angeles and Seattle. ePrize acquired a division of Apollo Data Technologies in 2011, and Cellit, a mobile solutions company, in 2012. Catterton Partners, a consumer-focused private equity firm, acquired ePrize in August 2012.
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