Give Meaning. Give MedicAlert

TORONTO, ONTARIO--(Marketwire - Nov. 27, 2012) -

Editors Note: There are three photos associated with this press release.

Looking for a gift that gives back? For the first time ever, the Canadian MedicAlert Foundation is donating $10 from the sale of each limited edition holiday ID to its No Child Without® program - a charitable initiative aimed at providing MedicAlert protection to elementary school-age children that have medical conditions, allergies or special needs.

Back by popular demand, the limited edition 50^th anniversary MedicAlert bracelet in Signature Red will be available until December 20, 2012. Visit www.medicalert.ca for more details and to shop.

"The holidays are for giving and sharing," says Robert Ridge, President and CEO, MedicAlert. "What better way to share the joy then by giving a loved one a thoughtful gift that could save their life, while providing a voice to a child in need? Children are the most vulnerable people in our society. During an emergency when their parents are not present, the impact of a health issue can be frightening and potentially tragic."

Ridge adds that the rate of chronic conditions among children - asthma, allergies, epilepsy and diabetes - is on the rise. The No Child Without® vision is to help protect all Canadian children with medical conditions by offering the program to all 12,000 elementary schools in Canada.

About No Child Without®

A registered charity, Canadian MedicAlert Foundation offers a free MedicAlert membership and lifesaving ID to students (age 4 to 14) with medical conditions, special needs, allergies through the No Child Without program in participating schools.

The program is provided by the Canadian MedicAlert Foundation through the support of its members, the Government of Canada, Lions Clubs of Canada and other generous donors. Visit www.nochildwithout.ca for more information.

To make a direct gift to No Child Without and help MedicAlert expand this charitable program to the more than 2,000 schools on the waiting list, visit medicalert.ca/donate or call 1.800.668.1507.

About the Canadian MedicAlert Foundation

The Canadian Medic Alert Foundation is the largest membership-based registered charity in Canada and has been the provider of emergency medical information services to more than one million Canadians for 50 years.

While there are a number of medical ID devices on the market, only MedicAlert is supported by a unique 24/7 emergency hotline service staffed with medical professionals ready to provide information and recognize conflicting treatments and medications that could put your care at risk.

The Foundation's services include electronic health records, a state-of-the-art secure database, a 24-hour emergency hotline for EMS personnel and customized identification products. Learn more about MedicAlert, how it works, and how you or a loved one can become a member at MedicAlert.ca or by calling 1-866-679-3166.

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