SUNNYVALE, CA--(Marketwire - Nov 29, 2012) - Today News360, a sleek, easy to use mobile platform for personalized news, brings an entirely reimagined edition of its popular free newsreading app to iPhones everywhere. First unveiled for iPads and Android tablets in July, the new edition of News360 boasts a completely redesigned interface that's as beautiful as it is smart, revamped personalization technology that learns from your every move online and in the app, and deeper customization options that empower you to make the newsreading experience your own. These overhauls have earned high marks from users, reviewers and publishers alike and have delivered on the promise of keeping you well-informed about the most important, personally relevant news of the day. Available for free now in the App Store, News360 now lets iPhone users enjoy a balanced news diet that captures the daily recommended allowance of world events, local stories, personal hobbies and niche interests.

"Consumers are actively searching for discovery tools to help them sort through the media clutter in an intelligent way," said Roman Karachinsky, CEO, News360. "Our goal has always been to find the perfect balance between what you want to know and what you need to know, and to make it easily accessible on any platform. We're now able to pull in all the stories that are important to you into a single destination, always prepared fresh daily."

Are you ready for your first helping of the new News360? Here's what's on the menu:

• Broaden Your Horizons Beyond Social Feeds. We don't just organize your Facebook and Twitter feeds in a pretty frame, we analyze your actions on your social cloud to understand and predict the types of stories you'd enjoy.
• An Unbiased, 360º View. See how stories play out in the media with instant access to different viewpoints on the same news event.
• Home Is Where The News Is. A single integrated "Home" feed serves as a one-stop shop for discovering the best news stories of the day, plus personalized categories and subscriptions. No more jumping around from app to app or feed to feed.
• Under-the-Hood Access. Manually customize personal feeds anytime to micro-target the topics, people, places and companies that matter to you. Choose from more than a million topics, including space exploration, zombies, and good news to warm your heart.
• Better with Age. Your News360 learns more about you as you use it, improving feeds as you read, share and like articles. You'll grow more fond of each other as time goes by.
• Pretty on the Outside, Too. An entirely redesigned interface provides a quicker, sleeker browsing experience.
• No Wi-Fi? No Problem. Quickly scan your feed and save stories to read later for the next time you're offline. We work with Instapaper and Pocket, too.

Still don't believe us? Check us out at the App Store and discover for yourself why people love the new News360.

About News360
News360 is a personalized news discovery platform for smartphones, tablets and the Web that helps you uncover high-quality, relevant articles about the day's top headlines and your specific interests and hobbies. News360 is a tool that filters through the influx of online content to surface what matters most, ensuring that you're always well-informed about the news that's most relevant to you. Powered by advanced artificial intelligence, News360 individually tailors newsfeeds for each user and continues to fine-tune its personalization algorithm the more you use it.