H&M first fashion company to launch global clothes collecting initiative


– to be introduced February 2013 in H&M stores in all 48

H&M is the first fashion company to launch a clothing collecting initiative
worldwide. From February 2013, customers will be able to hand in used garments
in H&M stores in all 48 markets. Sustainability is an important part of H&M’s
offering, and H&M strives to reduce the environmental impact of clothes
throughout their lifecycle.
“Our sustainability efforts are rooted in a dedication to social and
environmental responsibility. We want to do good for the environment, which is
why we are now offering our customers a convenient solution: to be able to leave
their worn out or defective garments with H&M, “ says Karl-Johan Persson, CEO

H&M will be the first fashion company to roll out clothes collecting in selected
stores worldwide. Through the global initiative H&M’s customers can save natural
resources and contribute to reduced environmental impact by avoiding textile
waste. Any pieces of clothing, from any brand and in any condition are accepted.
In return, the customer will receive a voucher for each bag brought. The
collected clothes are then handled by H&M’s partner, I:Collect, which provides
the infrastructure in which consumer goods are repeatedly reprocessed and made
available for new use.

Every year tonnes of textiles are thrown out with domestic waste and end up in
landfill. As much as 95 percent of these clothes could be used again; re-worn,
reused or recycled - depending on the state of the garment. Long-term, H&M wants
to reduce the environmental impact of garments throughout the lifecycle and
create a closed loop for textile fibres. The aim is to find technical solutions
to reuse and recycle textile fibres on a larger scale, which is why H&M has set
up its Conscious Foundation: to support innovation on closing the loop on
textiles and social projects along H&M’s value chain.
Contact information:

Media Relations
Phone: +46 8 796 53 00
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and
quality at the best price. In addition to H&M, the group includes the brands
COS, Monki, Weekday and Cheap Monday as well as H&M Home. The H&M Group has more
than 2,700 stores in 48 markets including franchise markets. In 2011, sales
including VAT were SEK 128,810 million and the number of employees was more than
94,000. For further information, visit www.hm.com.