Sazze Smashes Black Friday Records, Enjoys Higher Uptime and Real-Time Visibility With Solutions From ScaleArc, F5 Networks and Percona

ScaleArc iDB Enables Instant MySQL Scalability, Faster Query Performance and Real-Time Visibility Without Requiring Any Changes to Existing Applications, Driving an Unparalleled 3 Month ROI


SANTA CLARA, Calif., Dec. 27, 2012 (GLOBE NEWSWIRE) -- ScaleArc, the pioneer of database infrastructure software that simplifies the way database environments are deployed and managed, today announced that Sazze has chosen ScaleArc iDB to solve architecture, scalability and performance issues within its existing MySQL environment. Sazze is an operator of key e-commerce sites like, ShopLately and Pocketly, as well as the Black Friday Survival Guide mobile application, one of the Top 3 Free Apple Appstore apps of Black Friday. By deploying ScaleArc iDB, Sazze was able to achieve instant horizontal scalability and better uptime, improve query response times and get real-time analytics for their MySQL environment to reduce troubleshooting times. For Black Friday, Sazze was able to serve over 600 million queries, tripling the amount of transactions from the previous year. The deployment of iDB was fast and totally transparent, requiring zero modifications to existing applications. The resulting ROI calculation demonstrated a 3 month payback for the deployment.

Prior to deploying ScaleArc, Sazze was having difficulty changing their MySQL architecture to scale with more sites and more users. Any change in database architecture required significant modifications to the applications. In addition, the upcoming launch of the Black Friday Survival Guide mobile application meant the existing infrastructure would be taxed even more. Sazze also needed a way to improve performance of their database, to make their sites faster and improve their internet search rankings. Finally, Sazze needed better visibility into the query flows between their applications and databases, to solve problems faster.

With ScaleArc, Sazze was able to serve over 600 million queries on Black Friday, while transparently caching up to 80% of the queries for much faster transaction completion. This boosted visibility of the Sazze sites on internet search engines, which drove more traffic and revenue. "ScaleArc solved our database scalability, performance and visibility issues instantly without touching our applications or our databases," said Craig Thayer, Vice President for Sazze. "We generate more revenue with ScaleArc and the ROI is incredibly short. In addition, the real-time Analytics engine reduces our troubleshooting times significantly, and also saves us considerably on our operational costs."

Sazze enlisted InterVision Systems Technologies Inc., an IT solutions integrator headquartered in Santa Clara, Calif., to investigate its performance and scalability challenges. Intervision partnered with F5, and together they recommended ScaleArc iDB for database scalability. Sazze also added Percona XtraDB Cluster for replication and high availability across the MySQL database servers. Together the combination of these technologies achieved 100% uptime during Black Friday and tripled the amount of e-commerce transactions from the previous year, smashing the goals set by Sazze's management team.  

Now Sazze is beginning to test the joint F5 and ScaleArc technology solution that provides customers a unique and powerful way to achieve security, scalability, and high performance while lowering costs. "The combination of F5 and ScaleArc enable customers to achieve a new level of web and database scalability, improve overall performance and achieve higher availability of their datacenter environment," said Ron Carovano, Manager, Business Development, F5 Networks. "With the ability to correlate web and database logs in real-time, customers drive even more value with real-time visibility to identify and solve problems faster, as well as tighten overall security."

"It is rare that I find a new technology that provides such an impact like ScaleArc iDB," said Craig Thayer, Vice President for Sazze. "The combination of ScaleArc, F5 and Percona XtraDB Cluster was an absolute home run."

About ScaleArc

ScaleArc is the pioneer in a new category of database infrastructure software that simplifies the way database environments are deployed and managed, and lowers costs without any changes to applications or databases. Visit us at

About Sazze

Sazze, Inc. is the parent company to a number of fast growing e-commerce sites. Sazze was founded in 2005 with the goal of revolutionizing e-commerce with innovative online and mobile shopping and saving platforms. Sazze works closely with retailers across all of its products to provide value to Sazze's end users. Sazze is located in Santa Clara California.

ScalArc, ScaleArc, iDB, and the ScaleArc logo are trademarks or registered trademarks of ScaleArc, Inc. in the United States and other countries.

For more information:

ScaleArc Media Contact
Alejandra Martinez

This information was brought to you by Cision,c9352772